The vicious cycle of ROAS targets is killing your business

While many companies focus on return on ad spend (ROAS) as their primary KPI for search, columnist Andreas Reiffen believes that ROAS targets can often inhibit growth and new customer acquisition.

The post The vicious cycle of ROAS targets is killing …

The big problem with PPC attribution modeling no one is talking about

The question of which attribution model to use in paid advertising is a tough one to answer, and columnist Andreas Reiffen explains why.

The post The big problem with PPC attribution modeling no one is talking about appeared first on Search Engine Lan…