Is holiday paid search more competitive in 2017 than 2016?

Columnist Andy Taylor explores year-over-year Auction Insights data from AdWords, revealing insights into this year’s holiday paid search landscape.

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Four key holiday paid search trends to keep an eye on

Columnist Andy Taylor shares data that can help predict trends in the e-commerce and retail space this holiday season. Advertisers, take note!

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Google locally focused ads poised to play important holiday season role for brick-and-mortar brands

If 2016 trends are any indication, search ads aimed at driving offline traffic are likely to have a big impact this year. Contributor Andy Taylor explains how to take advantage of the opportunities.

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The limitations of Google AdWords demographic targeting

Proper demographic targeting can improve your search ads’ performance. Unfortunately, as columnist Andy Taylor points out, Google doesn’t always make demographic targeting easy.

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How important is Google Shopping for retailers?

Columnist Andy Taylor shares his views on the recent European Commission antitrust ruling against Google and how this might impact retailers that rely on Google Shopping for sales.

The post How important is Google Shopping for retailers? appeared firs…