3 case studies of duplicate content consolidation

Columnist Chris Long shares examples of how he addressed duplicate and similar website content to improve organic search performance for his clients.

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3 ways to improve link equity distribution and capture missed opportunities

You’ve worked hard to accumulate as much link equity as possible from external sources, but is your internal linking structure diluting that equity? Columnist Chris Long details how to reclaim your lost link value.

The post 3 ways to improve link equi…