Black Friday kicks off a shopping season that lasts through Christmas each year, with online retailers vying for the profitable attention of consumers. With spending expected to rise by 47% this year, competition will be fierce. Some final tweaks to your SEO can make the difference between rising to the top of results and languishing at the bottom of page one.
In the battle with Amazon, Google is betting on its Shopping services to attract merchants and customers alike. A raft of product announcements has arrived just in time for the holiday season, including new ad formats and AdWords reports. What do marketers need to know, and will these new products be enough to take market share back from Amazon?
Pinterest has announced its long-awaited move into the self-serve paid search space, after a period of trial campaigns with select partners. With innovative visual search technology and an ambition to corner the ‘discovery’ phase of search, this could prove an enticing complement to AdWords for many brands. So, how does Pinterest PPC work, how does it differ from other paid search options, and how can advertisers get started?
Google AdWords is a staple platform for the vast majority of digital marketing strategies. However, marketers need to get things right from the outset to avoid costly inefficiencies. This guide will provide everything you need to know to get your AdWords account up and running, and set for success.
Digital marketers gathered in Chicago last week for Share17, an event hosted by SEO and content marketing platform BrightEdge. The event provided a welcome opportunity to take stock of where the industry stands, discuss common challenges marketers are facing, and consider the upcoming trends we should all aim to capitalize on. Here are some of the key highlights.
The HTTP/2 protocol was published in 2015 with the aim of creating a faster, more secure Internet. Adoption has been gradual and is ongoing, but there are clear benefits for marketers who make the upgrade. So what exactly is HTTP/2 and how does it affect SEO?
Search marketers rely on tools to make sense of what it is a very complex, fluid environment. With the increasing importance of mobile, the list of tools grows even longer. Which platforms should search marketers use to devise a mobile-first SEO strategy?
Visual search engines will be at the center of the next phase of evolution for the search industry, with Pinterest, Google, and Bing all announcing major developments recently. How do they stack up today, and who looks best placed to offer the best visual search experience?
Google remains the dominant player in search marketing, but the industry is changing very rapidly and the old certainties may erode. Does voice search provide a platform for Microsoft to compete?
Google is set to launch a competitor to Snapchat Discover, known as Google Stamp. This new product will bring with it a host of opportunities for publishers and advertisers alike, but it brings with it some challenges too. What do marketers need to know about this new service – and how successful might it be?