Oh, no! AdWords can now spend double your budget. Or not…

In response to Google’s recent announcement that AdWords campaigns can now spend up to twice an advertiser’s average daily budget, columnist Daniel Gilbert shares a script to keep your budget under control.

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Word association: Here’s a script for analyzing the phrases that associate with your terms

Ever spent hours and days trawling through an AdWords account in an effort to unearth actionable insights? Columnist Daniel Gilbert shares a script that will give you a shortcut to potentially useful key phrases.

The post Word association: Here’s a script for analyzing the phrases that associate…

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Ad-jective Analysis: Look deeper into your AdWords search queries

Wondering how ad performance varies based on your word choices? Columnist Daniel Gilbert shares an AdWords script that can help you to determine which adjectives are your highest performers.

The post Ad-jective Analysis: Look deeper into your AdWords …