5 ways to sell more this holiday season with Google’s updates to shopping ads

Contributor Frederick Vallaeys shares techniques to get the most out of your product listing ads by employing both new and often-overlooked features.

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AdWords Scripts now available in new AdWords interface

AdWords Scripts have received some new capabilities in the new AdWords interface. Contributor Frederick Vallaeys walks us through what to expect.

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Advanced budget management made easy with scripts

Budgets can be a real pain point for PPC advertisers, especially when allocating that budget over multiple campaigns. Luckily, columnist Frederick Vallaeys has a few AdWords scripts that can help you manage your monthly budgets more effectively.

The p…