Constantly changing consumer behaviors and the demand for more personalized, meaningful experiences have retailers facing huge challenges this year. Competition in the … read more
Columnist Jim Yu explains how Apple’s recent announcements and updates to Siri and Safari have had a major impact on the search marketing industry.
The post Siri, Safari and Google Search: What does it mean for marketers? appeared first on Search Engi…
The convergence of SEO and content has been a driving force in marketing for the past few years. A recent survey conducted by BrightEdge found that 97% of marketers view these two areas as converged disciplines. And given that 51% of the traffic arriving to your website is likely from organic search, a growing understanding of the integration between these two areas is essential.
Contributor Jim Yu uses the SMART framework to prescribe a formula for SEO and content marketing success.
The post 14 ways to get smarter with your content and SEO appeared first on Search Engine Land.
Please visit Search Engine Land for the full ar…
The full power of the digital marketplace was realized less than a decade ago. Suddenly, customers had seemingly limitless access to engage … read more
You can’t simply make your site responsive and truly call it mobile-ready, argues contributor Jim Yu. To really adjust to the dramatic rise of mobile search, you need to understand how people are using these devices for finding things.
The post Mobile…