Why real human users are the key to the best links for you

Overthinking metrics? Julie Joyce explains why real human users are the key to modern-day link awesomeness.

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The ever-increasing importance of usability and trust in link building

Sometimes link builders identifying promising sites think only in terms of metrics. Columnist Julie Joyce explains why usability has become one the most important things to consider.

The post The ever-increasing importance of usability and trust in li…

Fake news! How to recognize bad advice in link building and SEO

Overloaded with content? Julie Joyce explains why it’s essential for SEOs and link builders to learn how to wade through a sea of potential misinformation.

The post Fake news! How to recognize bad advice in link building and SEO appeared first on Sear…