The four pillars of an effective SEO strategy

Search engine optimization (SEO) can be complex, but columnist Marcus Miller simplifies it by breaking down its key elements into four main categories.

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Pleas…

Targeting featured snippet and ‘People also ask’ SERP features

Wondering how to obtain the elusive “position zero” in Google search results? Columnist Marcus Miller discusses how to target answer boxes and related questions.

The post Targeting featured snippet and ‘People also ask’ SERP features appeared first on Search Engine Land.

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Content marketing & SEO: The scalable way to be in the right place at the right time

Digital marketers agree about the importance of SEO and content marketing, but contributor Marcus Miller says they’re too often kept in completely separate silos. Here’s how to bring them together.

The post Content marketing & SEO: The scalable w…