How to use long-tail keywords to build your short-tail rankings

Some SEO professionals may advise you not to bother chasing rankings for competitive keyword terms, but columnist Stoney deGeyter believes you can build your authority for these keywords over time by focusing on the long tail.

The post How to use long…

4 (not so) ordinary conversion elements you may be abusing

Contributor Stoney DeGeyter argues that you should optimize with an eye toward conversions and let the rankings take care of themselves.

The post 4 (not so) ordinary conversion elements you may be abusing appeared first on Search Engine Land.

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