AdWords adds ‘Days to Conversion’ segmentation for sales cycle insights

Advertisers can see how long it takes users to convert after clicking on an ad.

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Apple Search Ads expanding to Canada, Mexico & Switzerland

New countries will be available in the platform starting October 17.

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Bing Ads launches automated bid strategy to ‘Maximize Clicks’

Bing Ads can now automatically manage keyword bids in an effort to generate the most clicks possible within a given budget.

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