3 last-minute Google Shopping tricks to level up your account for the holidays

Looking for ways to make your product listing ads stand out this holiday season? Columnist Todd Saunders has some tips.

The post 3 last-minute Google Shopping tricks to level up your account for the holidays appeared first on Search Engine Land.

Plea…

The YouTube Ads perk you didn’t know existed

Have you heard of YouTube Director Onsite? Columnist Todd Saunders walks you through this relatively new service offering from Google, which provides a low-cost way for businesses to get started with video advertising.

The post The YouTube Ads perk you didn’t know existed appeared first on…

Please visit Search Engine Land for the full article.

5 non-traditional skills to look for in a PPC account manager

You may not expect an aspiring PPC marketer to know HTML5 or JavaScript, but contributor Todd Saunders argues that these skills — among others — are key to being a stellar staffer and to hiring one.

The post 5 non-traditional skills to look for in …