Digital Cream Sydney

Exclusive to 80 senior client side marketers, Econsultancy’s Digital Cream is one of the industry’s landmark events for marketers to:

  • convene and network with like-minded peers from different industries
  • exchange experiences
  • compare benchmark efforts
  • explore the latest best practice
  • discuss strategies
  • learn from others who face the same challenges with suppliers, technologies and techniques. 

In a personal and confidential setting (It’s Chatham House Rules so what’s said at Digital Cream, stays at Digital Cream), the roundtable format is a quick and sure-fire way to find out what’s worked and what hasn’t, an invaluable opportunity to take time out and come back to the office full of ideas.

Roundtable Format

There are 8 roundtable topics and each delegate chooses 3 table topics most relevant to you, each session lasting about an hour and fifteen minutes. Each roundtable is independently moderated and focuses on a particular topic discussing challenges or areas of interest nominated by the table’s attendees in the time available. This level of input ensures you get the maximum from your day.

Digital Cream has been devised by the analysts and editors at Econsultancy in consultation with the most senior digital buyers in the world and runs in London, New York, Melbourne, Sydney, Shanghai, Singapore and Hong Kong.

Attendees pick three tables choices from the following full list of topics offered (extra topics will be removed at a later stage. If there is a topic you’d like to discuss which is not listed here, you can suggest it while registering): 

1. Agile Marketing – Develop a more responsive & customer-centric approach

2. Content Marketing Strategy

3. Customer Experience Management

4. Data-Driven Marketing & Marketing Attribution Management

5. Digital Transformation – People, Process & Technology

6. Ecommerce

7. Email Marketing – Trends, Challenges & Best Practices

8. Joining Up Online & Offline Channels Data

9. Marketing Automation – Best Practices & Implementation

10. Online Advertising – Retargeting, Exchanges & Social Advertising 

>> View past Digital Cream event photos (source: facebook page)

Digital Cream Sydney 2016Digital Cream Singapore 2015Digital Cream Sydney 2015Digital Cream Melbourne 2014 and Digital Cream Hong Kong 2014

Digital Cream Sydney

Exclusive to 80 senior client side marketers, Econsultancy’s Digital Cream is one of the industry’s landmark events for marketers to:

  • convene and network with like-minded peers from different industries
  • exchange experiences
  • compare benchmark efforts
  • explore the latest best practice
  • discuss strategies
  • learn from others who face the same challenges with suppliers, technologies and techniques. 

In a personal and confidential setting (It’s Chatham House Rules so what’s said at Digital Cream, stays at Digital Cream), the roundtable format is a quick and sure-fire way to find out what’s worked and what hasn’t, an invaluable opportunity to take time out and come back to the office full of ideas.

Roundtable Format

There are 8 roundtable topics and each delegate chooses 3 table topics most relevant to you, each session lasting about an hour and fifteen minutes. Each roundtable is independently moderated and focuses on a particular topic discussing challenges or areas of interest nominated by the table’s attendees in the time available. This level of input ensures you get the maximum from your day.

Digital Cream has been devised by the analysts and editors at Econsultancy in consultation with the most senior digital buyers in the world and runs in London, New York, Melbourne, Sydney, Shanghai, Singapore and Hong Kong.

Attendees pick three tables choices from the following full list of topics offered (extra topics will be removed at a later stage. If there is a topic you’d like to discuss which is not listed here, you can suggest it while registering): 

1. Agile Marketing – Develop a more responsive & customer-centric approach

2. Content Marketing Strategy

3. Customer Experience Management

4. Data-Driven Marketing & Marketing Attribution Management

5. Digital Transformation – People, Process & Technology

6. Ecommerce

7. Email Marketing – Trends, Challenges & Best Practices

8. Joining Up Online & Offline Channels Data

9. Marketing Automation – Best Practices & Implementation

10. Online Advertising – Retargeting, Exchanges & Social Advertising 

>> View past Digital Cream event photos (source: facebook page)

Digital Cream Sydney 2016Digital Cream Singapore 2015Digital Cream Sydney 2015Digital Cream Melbourne 2014 and Digital Cream Hong Kong 2014

Digital Cream Sydney

Exclusive to 80 senior client side marketers, Econsultancy’s Digital Cream is one of the industry’s landmark events for marketers to:

  • convene and network with like-minded peers from different industries
  • exchange experiences
  • compare benchmark efforts
  • explore the latest best practice
  • discuss strategies
  • learn from others who face the same challenges with suppliers, technologies and techniques. 

In a personal and confidential setting (It’s Chatham House Rules so what’s said at Digital Cream, stays at Digital Cream), the roundtable format is a quick and sure-fire way to find out what’s worked and what hasn’t, an invaluable opportunity to take time out and come back to the office full of ideas.

Roundtable Format

There are 8 roundtable topics and each delegate chooses 3 table topics most relevant to you, each session lasting about an hour and fifteen minutes. Each roundtable is independently moderated and focuses on a particular topic discussing challenges or areas of interest nominated by the table’s attendees in the time available. This level of input ensures you get the maximum from your day.

Digital Cream has been devised by the analysts and editors at Econsultancy in consultation with the most senior digital buyers in the world and runs in London, New York, Melbourne, Sydney, Shanghai, Singapore and Hong Kong.

Attendees pick three tables choices from the following full list of topics offered (extra topics will be removed at a later stage. If there is a topic you’d like to discuss which is not listed here, you can suggest it while registering): 

1. Agile Marketing – Develop a more responsive & customer-centric approach

2. Content Marketing Strategy

3. Customer Experience Management

4. Data-Driven Marketing & Marketing Attribution Management

5. Digital Transformation – People, Process & Technology

6. Ecommerce

7. Email Marketing – Trends, Challenges & Best Practices

8. Joining Up Online & Offline Channels Data

9. Marketing Automation – Best Practices & Implementation

10. Online Advertising – Retargeting, Exchanges & Social Advertising 

>> View past Digital Cream event photos (source: facebook page)

Digital Cream Sydney 2016Digital Cream Singapore 2015Digital Cream Sydney 2015Digital Cream Melbourne 2014 and Digital Cream Hong Kong 2014

Keep up with the Tour—or create your own—with Search and Maps

The 104th edition of cycling’s most famous Grand Tour is well underway, with nearly 200 riders from around the world racing through 3,540 kilometers of the French countryside for the coveted yellow jersey. We’ve made a few tune-ups to Google Search to help you keep up with every stage of the Tour. And if the grueling mountain climbs inspire rather than intimidate you, hit the road on your own two wheels with Google Maps biking directions as your guide.

Now globally on the Google app for Android and iOS and the mobile web, when you search for Tour de France (or a similar query) on Google, you’ll see detailed information about the race and athletes as well as see the latest news stories. Most notably, you’ll also see the current standings of the race, which show jersey holders along with stage-by-stage results. As an added bonus, you’ll also have access to real-time update posts from the Tour de France directly in the search results.

TDF-Search.gif

Not everyone has the chance to make that triumphant roll down the Champs Elysées to the Arc de Triomphe. Lucky for us mere mortals, Google Maps makes it easy to find the best bike routes to let our inner cyclist shine—or just get from point A to point B.

To get bike directions on Google Maps, just enter your destination and tap on the bike icon. We give route suggestions based on the availability of dedicated bike trails in the area, and when possible we prioritize those routes. In case you’re not aiming to be “King of the Mountains,” we factor in variables like hills as well as size of the road, availability of bike lanes, and number of turns.

If you’re feeling adventurous and want to map out your own path, the bike layer will show color-coded routes according to their suitability for biking: dark green indicates a dedicated bike-only or multi-use trail; lighter green indicates a dedicated bike lane along a road; and a dotted green line indicates roads that don’t have bike lanes but tend to be more suitable for biking. To turn on the bike layer, tap the button above the compass icon and then tap the bike icon (on iOS) or open the main menu and then tap the bike icon (on Android).

Now grab your helmet, pump up your tires, and hit those hills!

The High Five: an old photo and a new world record

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Search trends this week—with data from Google News Lab—made us re-think history, re-evaluate what it means to be “full” and reconsider what to eat for dessert today.

Could it be?

Eighty years after her mysterious disappearance, legendary aviator Amelia Earhart is back in the news. A recently discovered photograph suggests that she may have survived the crash in which she was thought to have died. Searches for the History Channel spiked 200 percent after the network’s documentary revealed the photograph, and the most common search queries included, “When did Amelia Earhart die?” “What happened to Amelia Earhart?” and “When did Amelia Earhart disappear?”

Frank-ly impressive

Search interest for hot dogs heats up every July, but this year it peaked after Nathan’s annual Hot Dog Eating contest. Joey Chestnut relished in his record-setting victory of 72 hot dogs and buns consumed in 10 minutes. Will competitors ever ketchup? Top search queries about this hot-dog eating feat include “How much money did Joey Chestnut win?” ($10,000) “How many calories did Joey Chestnut eat?” (approximately 11,520) and “How does Joey Chestnut eat so many hot dogs?” (We’re stumped on that one.)

Getting the (arti)facts

Turns out “tile samples” that traveled from Israel and the United Arab Emirates to Hobby Lobby-owned stores in the U.S. are not actually tile samples. They’re ancient clay cuneiform tablets that had been smuggled into the United States from Iraq, and now Hobby Lobby has agreed to forfeit the artifacts. After the incident, queries for Hobby Lobby artifacts spiked 19x higher than Hobby Lobby coupons, and people also searched for “Hobby Lobby smuggling,” “Hobby Lobby cuneiform” and “Hobby Lobby fined.”

Swinging rackets and swatting ants

People were buggin’ out at Wimbledon this week when hundreds of amorous flying ants swarmed the courts. Love was in the air for the male ants, who swarmed and followed the queen ant as she set off to create a new nest. People in the U.K. were searching the most about the flying ants, but worldwide, search interest spiked 400 percent higher than search interest in termites. People are curious about, “How to get rid of flying ants?” “How to treat flying ant bites?” and “When do flying ants mate?”

Would you like some coffee with dessert?

We’ve been dunking our Oreos in milk for years, and now Dunkin’ Donuts and Oreo have come together to create a new snack—classic chocolate Oreo cookies on the outside, with mocha-flavored creme on the inside. Sweet tooths and caffeine-fiends are searching for “Dunkin Donuts Oreo review” and “Dunkin Donuts Oreo near me,” and they may be more interested in sweet snacks than sweet drinks. Search interest in Oreo Mocha was over 300 percent higher than Mocha Frap.

10 superior digital marketing stats from this week

On we go…

Mobile shopping ads presents growth opportunity for retailers

According to a new report by Foundit, mobile clicks on Google Shopping ads represent the largest single source of visitors for online retailers, accounting for nearly 25% of all sessions across direct, paid and shopping search traffic.

However, the report – which reviewed over 60m shopping sessions across leading retailers – also states that search is the worst channel for bounce rate, with users typically viewing just two and half pages before quitting.

In terms of the difference in bounce rates between Google shopping on mobile and desktop, just 27% of sessions browse past the first page, compared with 38% on desktop. 

TV sponsorship increases positive brand associations

According to a study by Thinkbox, brands that sponsor TV shows are able to improve brand health metrics – mainly thanks to the strong affinities viewers have with their favourite programs.

Research found that there was a 53% increase in ‘personality fit’ between viewers of a TV show and the sponsoring brand when compared to non-viewers. In turn, viewers were far more likely to recommend the brand than those that didn’t watch the TV show. 

Meanwhile, when the sponsorship creative was a natural fit with the program, key brand health metrics for viewers were 5% higher than for non-viewers. 

UK shoppers buy from just three online stores

According to a YouGov poll commissioned by Apptus, online fashion retailers are struggling to attract new and loyal customers.

In a survey of over 1,500 online shoppers, 62% of people were found to have a core group of favourite online retail stores – a figure that rises to 68% for women.

Interestingly, younger shoppers appear more likely to stick to a narrow selection of sites, with 78% of 18-24 year olds and 70% of 25-34s staying loyal to a select few retailers.

In order to tempt them away from their favourites, 66% of shoppers said that other retailers should offer greater value for money, while 48% said they should make it easy to find products they are looking for. In contrast, just 4% pointed to ‘lifestyle content’ as a means of grabbing their attention and building loyalty.

North Dakota named the best US state to start a business

WalletHub has compared 50 US states across 20 key indicators to determine where startup businesses are most likely to succeed.

It found New Jersey to be the worst, mainly due to high office space and labour costs as well as inaccessible financing.

On the flip side, North Dakota was ranked the best, seeing the highest average growth in small businesses. The state also has the most startups per 100,000 residents – three times more than West Virginia, the state with the fewest.

75% of users are searching on mobile more often due to voice technology

New research from Google shows that voice search is influencing user behaviour, with 75% of consumers saying that they now search on their mobiles more often because of the technology.  

People who started using voice search in the last six months are said to be the most frequent users, with 42% now using it daily. In comparison, just 25% of people who started using voice search over four years ago use it as frequently.

The research also found that both visual and text search remain popular, with 51% of respondents using the two interchangeably.

Cyber-attacks on UK businesses increase 52% in Q2

A new report by Beaming suggests that the number of cyber-attacks aimed at UK-based businesses increased by more than half in Q2 2017. This means that businesses saw almost 65,000 attacks in just three months – an increase of 52% from the previous quarter.

68% of attacks targeted connected devices such as networked security cameras and building control systems. However, there was also a marked increase in attacks on company databases, with businesses experiencing an average of 105 attempts per day compared to just 14 in the first quarter.

Mobile traffic at an all-time high across Europe

A new report from Adobe – which includes analysis of the top 20% of companies using Adobe Experience Cloud and a survey of over 5,000 consumers across Europe – suggests mobile traffic is increasing across Europe.

It states that smartphones accounted for 31% of all European web visits in 2016 – an increase from 22% in 2015. In comparison, desktop accounted for 58% of browser traffic – down from 65% in 2015. For the top-performing companies, 41% of web traffic came from a smartphone in 2016, up from just 31% the previous year. 

Meanwhile, the report found that consumer expectations are driving mobile usage, with 57% preferring to use a smartphone over another device when completing tasks in 2016 – up from 51% in 2015.

Shoppers’ dual-screening habits present big opportunities for retailers

Data from eBay has revealed there was a huge spike in consumer spending during last summer’s sporting events, indicating the potential for retailers to tap into dual screening behaviour.

On the final day of the Tour de France last year, searches for ‘Pinarello’ – the bike that Chris Froome rode – rose by 62% on eBay.co.uk. Meanwhile, searches for ‘cycling shorts’ and ‘road bike’ increased by 46% and 71% respectively.

Similarly, in the two weeks of the Rio Olympic Games, searches for ‘running shoes’ rose by 66%, and interest in running watches jumped by 113%.

Uber gains more customers than any other US company in the past year

Despite the series of scandals that have plagued the company in the past year or so, Uber has made the largest customer gains since the first half of 2016. 

26% of all US millennials are said to have recently used the service, which has increased its Adobe BrandIndex ‘current customer score’ by 8.2 points.

Other companies in the sharing economy have also grown, with Lyft – Uber’s biggest US rival – becoming the third biggest gainer, and Airbnb coming 12th in this list.

Online consumers desire security over transaction speed

New research suggests that retailers who favour speed and convenience over security measures could be losing customer trust. This is because 67% of consumers surveyed said they are concerned about their online banking and shopping security, with one in four respondents being ‘very concerned’.

In order to improve levels of trust, retailers must implement greater transparency around security practices, as well as increased security steps. 

40% of respondents said they would like to use cardholder PIN to authenticate online transactions, while 50% would like to use a combination of both PIN and biometrics. Only 2% of consumers believe transaction speed is more important than security.

10 superior digital marketing stats from this week

On we go…

Mobile shopping ads presents growth opportunity for retailers

According to a new report by Foundit, mobile clicks on Google Shopping ads represent the largest single source of visitors for online retailers, accounting for nearly 25% of all sessions across direct, paid and shopping search traffic.

However, the report – which reviewed over 60m shopping sessions across leading retailers – also states that search is the worst channel for bounce rate, with users typically viewing just two and half pages before quitting.

In terms of the difference in bounce rates between Google shopping on mobile and desktop, just 27% of sessions browse past the first page, compared with 38% on desktop. 

TV sponsorship increases positive brand associations

According to a study by Thinkbox, brands that sponsor TV shows are able to improve brand health metrics – mainly thanks to the strong affinities viewers have with their favourite programs.

Research found that there was a 53% increase in ‘personality fit’ between viewers of a TV show and the sponsoring brand when compared to non-viewers. In turn, viewers were far more likely to recommend the brand than those that didn’t watch the TV show. 

Meanwhile, when the sponsorship creative was a natural fit with the program, key brand health metrics for viewers were 5% higher than for non-viewers. 

UK shoppers buy from just three online stores

According to a YouGov poll commissioned by Apptus, online fashion retailers are struggling to attract new and loyal customers.

In a survey of over 1,500 online shoppers, 62% of people were found to have a core group of favourite online retail stores – a figure that rises to 68% for women.

Interestingly, younger shoppers appear more likely to stick to a narrow selection of sites, with 78% of 18-24 year olds and 70% of 25-34s staying loyal to a select few retailers.

In order to tempt them away from their favourites, 66% of shoppers said that other retailers should offer greater value for money, while 48% said they should make it easy to find products they are looking for. In contrast, just 4% pointed to ‘lifestyle content’ as a means of grabbing their attention and building loyalty.

North Dakota named the best US state to start a business

WalletHub has compared 50 US states across 20 key indicators to determine where startup businesses are most likely to succeed.

It found New Jersey to be the worst, mainly due to high office space and labour costs as well as inaccessible financing.

On the flip side, North Dakota was ranked the best, seeing the highest average growth in small businesses. The state also has the most startups per 100,000 residents – three times more than West Virginia, the state with the fewest.

75% of users are searching on mobile more often due to voice technology

New research from Google shows that voice search is influencing user behaviour, with 75% of consumers saying that they now search on their mobiles more often because of the technology.  

People who started using voice search in the last six months are said to be the most frequent users, with 42% now using it daily. In comparison, just 25% of people who started using voice search over four years ago use it as frequently.

The research also found that both visual and text search remain popular, with 51% of respondents using the two interchangeably.

Cyber-attacks on UK businesses increase 52% in Q2

A new report by Beaming suggests that the number of cyber-attacks aimed at UK-based businesses increased by more than half in Q2 2017. This means that businesses saw almost 65,000 attacks in just three months – an increase of 52% from the previous quarter.

68% of attacks targeted connected devices such as networked security cameras and building control systems. However, there was also a marked increase in attacks on company databases, with businesses experiencing an average of 105 attempts per day compared to just 14 in the first quarter.

Mobile traffic at an all-time high across Europe

A new report from Adobe – which includes analysis of the top 20% of companies using Adobe Experience Cloud and a survey of over 5,000 consumers across Europe – suggests mobile traffic is increasing across Europe.

It states that smartphones accounted for 31% of all European web visits in 2016 – an increase from 22% in 2015. In comparison, desktop accounted for 58% of browser traffic – down from 65% in 2015. For the top-performing companies, 41% of web traffic came from a smartphone in 2016, up from just 31% the previous year. 

Meanwhile, the report found that consumer expectations are driving mobile usage, with 57% preferring to use a smartphone over another device when completing tasks in 2016 – up from 51% in 2015.

Shoppers’ dual-screening habits present big opportunities for retailers

Data from eBay has revealed there was a huge spike in consumer spending during last summer’s sporting events, indicating the potential for retailers to tap into dual screening behaviour.

On the final day of the Tour de France last year, searches for ‘Pinarello’ – the bike that Chris Froome rode – rose by 62% on eBay.co.uk. Meanwhile, searches for ‘cycling shorts’ and ‘road bike’ increased by 46% and 71% respectively.

Similarly, in the two weeks of the Rio Olympic Games, searches for ‘running shoes’ rose by 66%, and interest in running watches jumped by 113%.

Uber gains more customers than any other US company in the past year

Despite the series of scandals that have plagued the company in the past year or so, Uber has made the largest customer gains since the first half of 2016. 

26% of all US millennials are said to have recently used the service, which has increased its Adobe BrandIndex ‘current customer score’ by 8.2 points.

Other companies in the sharing economy have also grown, with Lyft – Uber’s biggest US rival – becoming the third biggest gainer, and Airbnb coming 12th in this list.

Online consumers desire security over transaction speed

New research suggests that retailers who favour speed and convenience over security measures could be losing customer trust. This is because 67% of consumers surveyed said they are concerned about their online banking and shopping security, with one in four respondents being ‘very concerned’.

In order to improve levels of trust, retailers must implement greater transparency around security practices, as well as increased security steps. 

40% of respondents said they would like to use cardholder PIN to authenticate online transactions, while 50% would like to use a combination of both PIN and biometrics. Only 2% of consumers believe transaction speed is more important than security.

10 superior digital marketing stats from this week

On we go…

Mobile shopping ads presents growth opportunity for retailers

According to a new report by Foundit, mobile clicks on Google Shopping ads represent the largest single source of visitors for online retailers, accounting for nearly 25% of all sessions across direct, paid and shopping search traffic.

However, the report – which reviewed over 60m shopping sessions across leading retailers – also states that search is the worst channel for bounce rate, with users typically viewing just two and half pages before quitting.

In terms of the difference in bounce rates between Google shopping on mobile and desktop, just 27% of sessions browse past the first page, compared with 38% on desktop. 

TV sponsorship increases positive brand associations

According to a study by Thinkbox, brands that sponsor TV shows are able to improve brand health metrics – mainly thanks to the strong affinities viewers have with their favourite programs.

Research found that there was a 53% increase in ‘personality fit’ between viewers of a TV show and the sponsoring brand when compared to non-viewers. In turn, viewers were far more likely to recommend the brand than those that didn’t watch the TV show. 

Meanwhile, when the sponsorship creative was a natural fit with the program, key brand health metrics for viewers were 5% higher than for non-viewers. 

UK shoppers buy from just three online stores

According to a YouGov poll commissioned by Apptus, online fashion retailers are struggling to attract new and loyal customers.

In a survey of over 1,500 online shoppers, 62% of people were found to have a core group of favourite online retail stores – a figure that rises to 68% for women.

Interestingly, younger shoppers appear more likely to stick to a narrow selection of sites, with 78% of 18-24 year olds and 70% of 25-34s staying loyal to a select few retailers.

In order to tempt them away from their favourites, 66% of shoppers said that other retailers should offer greater value for money, while 48% said they should make it easy to find products they are looking for. In contrast, just 4% pointed to ‘lifestyle content’ as a means of grabbing their attention and building loyalty.

North Dakota named the best US state to start a business

WalletHub has compared 50 US states across 20 key indicators to determine where startup businesses are most likely to succeed.

It found New Jersey to be the worst, mainly due to high office space and labour costs as well as inaccessible financing.

On the flip side, North Dakota was ranked the best, seeing the highest average growth in small businesses. The state also has the most startups per 100,000 residents – three times more than West Virginia, the state with the fewest.

75% of users are searching on mobile more often due to voice technology

New research from Google shows that voice search is influencing user behaviour, with 75% of consumers saying that they now search on their mobiles more often because of the technology.  

People who started using voice search in the last six months are said to be the most frequent users, with 42% now using it daily. In comparison, just 25% of people who started using voice search over four years ago use it as frequently.

The research also found that both visual and text search remain popular, with 51% of respondents using the two interchangeably.

Cyber-attacks on UK businesses increase 52% in Q2

A new report by Beaming suggests that the number of cyber-attacks aimed at UK-based businesses increased by more than half in Q2 2017. This means that businesses saw almost 65,000 attacks in just three months – an increase of 52% from the previous quarter.

68% of attacks targeted connected devices such as networked security cameras and building control systems. However, there was also a marked increase in attacks on company databases, with businesses experiencing an average of 105 attempts per day compared to just 14 in the first quarter.

Mobile traffic at an all-time high across Europe

A new report from Adobe – which includes analysis of the top 20% of companies using Adobe Experience Cloud and a survey of over 5,000 consumers across Europe – suggests mobile traffic is increasing across Europe.

It states that smartphones accounted for 31% of all European web visits in 2016 – an increase from 22% in 2015. In comparison, desktop accounted for 58% of browser traffic – down from 65% in 2015. For the top-performing companies, 41% of web traffic came from a smartphone in 2016, up from just 31% the previous year. 

Meanwhile, the report found that consumer expectations are driving mobile usage, with 57% preferring to use a smartphone over another device when completing tasks in 2016 – up from 51% in 2015.

Shoppers’ dual-screening habits present big opportunities for retailers

Data from eBay has revealed there was a huge spike in consumer spending during last summer’s sporting events, indicating the potential for retailers to tap into dual screening behaviour.

On the final day of the Tour de France last year, searches for ‘Pinarello’ – the bike that Chris Froome rode – rose by 62% on eBay.co.uk. Meanwhile, searches for ‘cycling shorts’ and ‘road bike’ increased by 46% and 71% respectively.

Similarly, in the two weeks of the Rio Olympic Games, searches for ‘running shoes’ rose by 66%, and interest in running watches jumped by 113%.

Uber gains more customers than any other US company in the past year

Despite the series of scandals that have plagued the company in the past year or so, Uber has made the largest customer gains since the first half of 2016. 

26% of all US millennials are said to have recently used the service, which has increased its Adobe BrandIndex ‘current customer score’ by 8.2 points.

Other companies in the sharing economy have also grown, with Lyft – Uber’s biggest US rival – becoming the third biggest gainer, and Airbnb coming 12th in this list.

Online consumers desire security over transaction speed

New research suggests that retailers who favour speed and convenience over security measures could be losing customer trust. This is because 67% of consumers surveyed said they are concerned about their online banking and shopping security, with one in four respondents being ‘very concerned’.

In order to improve levels of trust, retailers must implement greater transparency around security practices, as well as increased security steps. 

40% of respondents said they would like to use cardholder PIN to authenticate online transactions, while 50% would like to use a combination of both PIN and biometrics. Only 2% of consumers believe transaction speed is more important than security.

Making it easier for publishers to share fact check content

With the spread of misinformation online, it’s become increasingly important for news publishers to have a way of communicating to users what information is verified. In 2016, we launched the Fact Check label in Google News and Search to make it easier for people to find articles that fact check public information, ranging from claims to public statements to statistics. Today we’re making it even easier for publishers to help Google find and distribute accurate, fact-checked content across Google News and Search.

There are two ways publishers can signal their fact check content to Google. The first is by adding the Share the Facts widget, which is a plug-and-play way for publishers to indicate their fact checks. Today, we’re expanding the Share the Facts widget to six new languages: German, Spanish, Brazilian Portuguese, Bahasa Indonesian, Hindi and Japanese (it’s already available in English, French and Italian). Share the Facts was created by Jigsaw and the Duke University Reporters’ Lab led by Bill Adair. Currently, organizations such as The Washington Post, PolitiFact, FactCheck.org, La Stampa, Gossip Cop, AGI, The Ferret and Climate Feedback are using the Share the Facts widget.

In addition to new Share the Facts widget languages, soon you’ll see fact-checked content from these new partners:

  • Aos Fatos, a Brazilian fact-checking organization launched in 2015

  • Wiener Zeitung, an Austrian news organization founded in the 1700s

  • El Confidencial, a Spanish news organization founded in 2001

We hope to expand the widget soon to publishers in Indonesia, Japan and India.

The second way that publishers can get involved with Fact Check is by adding Schema.org ClaimReview code directly to article pages. Applying the code to fact check content means Google News and Search may apply the “fact check”  label to your content.

Expanding the use of the Fact Check tag to more news organizations around the world is important to raising the visibility of quality journalism on Google. If you’d like to learn more about how to participate in the Fact Check tag, head over to our help center. You can get information on the Share the Facts widget on their website, or email the team at team@sharethefacts.org.