3 behavioral stats for retailers to supercharge your holiday strategy

Columnist Andrew Waber takes a look at consumers’ retail search activity to give you insight into the keywords and product content that will give your brand a leg up during the holiday season.

The post 3 behavioral stats for retailers to supercharge y…

Google responds to Apple’s Intelligent Tracking Prevention with AdWords tracking update

A new Google Analytics cookie is designed to keep ad tracking from Safari intact for AdWords campaigns.

The post Google responds to Apple’s Intelligent Tracking Prevention with AdWords tracking update appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Google rolling out support for AMP landing page in AdWords search campaigns globally

All advertisers will be able to point mobile search text ads to Accelerated Mobile Pages.

The post Google rolling out support for AMP landing page in AdWords search campaigns globally appeared first on Search Engine Land.

Please visit Search Engine L…

Google Analytics adds feature to unify users to Google AMP Cache pages & non-AMP pages

The AMP Client ID API requires a simple code change to unify users who visit an AMP page from Google mobile search and also view non-AMP pages.

The post Google Analytics adds feature to unify users to Google AMP Cache pages & non-AMP pages appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

When it ‘can’t answer that,’ Alexa begins recommending third-party skills

The move appears to be an attempt to broaden the device’s utility and better compete with Google’s search capabilities.

The post When it ‘can’t answer that,’ Alexa begins recommending third-party skills appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Google Home partnership with Condé Nast’s Vogue offers new model for publishers

It points the way toward a new form of “interactive audio” with provocative branding, content and commerce possibilities.

The post Google Home partnership with Condé Nast’s Vogue offers new model for publishers appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

AdWords ad rotation settings to get trimmed: Optimize or don’t

The machine learning-powered ad rotation setting comes front and center.

The post AdWords ad rotation settings to get trimmed: Optimize or don’t appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

AdWords ad rotation settings to get trimmed: Optimize or don’t

The machine learning-powered ad rotation setting comes front and center.

The post AdWords ad rotation settings to get trimmed: Optimize or don’t appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Google debuts giant new look for Local Inventory Ad product search in Knowledge Panels

A search bar and multiple product listings are part of the update.

The post Google debuts giant new look for Local Inventory Ad product search in Knowledge Panels appeared first on Search Engine Land.

Please visit Search Engine Land for the full arti…

Take the Search Engine Land AMP (Accelerated Mobile Pages) survey

Take our brief survey and tell us about how you/your clients are approaching adoption of Google’s mobile framework

The post Take the Search Engine Land AMP (Accelerated Mobile Pages) survey appeared first on Search Engine Land.

Please visit Search En…