Google announces AMP speed and viewability enhancements for ads

Utilizing “Fast Fetch” ad request and rendering, ads served on AMP (Accelerated Mobile Pages) will now be faster, and potentially will improve viewability rates.

The post Google announces AMP speed and viewability enhancements for ads appeared first o…

Google announces AMP speed and viewability enhancements for ads

Utilizing “Fast Fetch” ad request and rendering, ads served on AMP (Accelerated Mobile Pages) will now be faster, and potentially will improve viewability rates.

The post Google announces AMP speed and viewability enhancements for ads appeared first o…

Data: Consumers grow more demanding, impatient as brands fall behind

Smartphones and social media have created a short-attention-span consumer that brands have increasing difficulty satisfying.

The post Data: Consumers grow more demanding, impatient as brands fall behind appeared first on Search Engine Land.

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Google making renewed effort to help news publishers drive more subscriptions

Google effort appears to be a modified version of existing tools and approaches with some new, unspecified wrinkles.

The post Google making renewed effort to help news publishers drive more subscriptions appeared first on Search Engine Land.

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Facebook expands Marketplace categories and content in new push for growth

Businesses will now be able to have their content featured in Marketplace.

The post Facebook expands Marketplace categories and content in new push for growth appeared first on Search Engine Land.

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