Why consistent marketing can pay big results for small industrial manufacturers

Sometimes the key to success in SEO and online marketing is just being consistent. In her beginner-focused how-to, columnist Dianna Huff provides some tactical advice for those managing digital marketing for small manufacturing websites.

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Is the featured snippet bubble bursting?

What’s going on with featured snippets? Columnists Brian Patterson and Chris Long share data which suggests that Google may be testing a reduction in SERP answer boxes.

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SEO + UX = Success

These days, SEO best practices include consideration for the user experience (UX). Columnist Sherry Bonelli explains how SEO and UX work together to help both search engines and users.

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The final recrawl analysis: A powerful and important last step after implementing large-scale SEO changes

You’ve crawled your client’s site, identified the SEO issues and fixed those issues in staging. Great job! But columnist Glenn Gabe shares why recrawling the site is critical once your SEO changes have been pushed live.

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Google Manual Actions: Frequently asked questions and their answers

Contributor Kaspar Syzmanski addresses some of the most commonly raised questions and issues regarding Google penalties.

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3 strategic goals SEO consultants should fulfill

Columnist Ryan Shelley discusses the three essential goals any SEO campaign must achieve: visibility, traffic and ROI.

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3 case studies of duplicate content consolidation

Columnist Chris Long shares examples of how he addressed duplicate and similar website content to improve organic search performance for his clients.

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CEO who forged court order to get Google to remove defamation faces prison

Contributor Chris Silver Smith tells the lamentable story of a sophisticated reputation attack and a victimized company led to take desperate steps to recover.

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Has AI changed the SEO industry for better or worse?

Columnist Jayson DeMers explores the impact of Google’s shift toward machine learning and discusses what the future will look like for search professionals.

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Target the right keywords — for Google AND your clients

Columnist Greg Gifford illustrates the importance of educating your clients on different types of keywords and when to target them.

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