How to get the best visibility for your PPC ads in the run-up to Black Friday

In the run-up to Black Friday and the holiday shopping season, retailers are competing like crazy to attract the eyeballs of as many paying consumers as possible through paid search advertising. But how well is it paying off?

Report: Smart speaker owners increasingly using them instead of typing or swiping

Survey respondents also showed openness to buying assistant devices from Facebook and other companies that don’t currently offer them.

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Google aims to make apps for Google Assistant more functional and discoverable

It also enables users to start a task on Google Home and complete it on a smartphone.

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Voice search: Content may be king, but context is queen in the new voice-first world

Yext VP of Industry Insights Duane Forrester discusses his new e-book, “How Voice Search Changes Everything,” and what marketers can do to adapt and compete.

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Google Assistant now offering a wide range of games for kids and families

Fun is a competitive battleground in the smart speaker race.

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Target expands voice-commerce relationship with Google to battle Amazon

Retailer joins Walmart in climbing aboard the Google Express.

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Target expands voice-commerce relationship with Google to battle Amazon

Retailer joins Walmart in climbing aboard the Google Express.

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Echo and Home will probably have to tell you they’re always listening — in Europe

As smart speakers proliferate around the world, some governments will require strong privacy disclosures and consent to recording.

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Can Google Express help traditional retail level the playing field with Amazon?

The enemy of my enemy is my friend for Google and major retail partners.

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