Amazon vs. search: Why you shouldn’t put too many eggs in one shopping basket

Where should retail marketers focus most of their time and effort: search or Amazon? Columnist Purna Virji shares data from an analysis of shopper behavior and the findings may surprise you.

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Report: Google beats Amazon for product-search reach, but rival sees greater loyalty

56% of US, UK, German and French shoppers use Amazon as a starting point.

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The rise of personal assistants

How will personal assistants change the game for users and marketers? And what can marketers do to adapt to this new paradigm? Columnist Eric Enge tackles these topics.

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When it ‘can’t answer that,’ Alexa begins recommending third-party skills

The move appears to be an attempt to broaden the device’s utility and better compete with Google’s search capabilities.

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Alexa and Cortana will soon work together, allowing each to access the other

You’ll soon be able to ask Alexa to “open Cortana” and vice versa.

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Walmart offering voice shopping via Google Assistant and Home

Google is also making its Express delivery service free with purchase minimums.

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