Siri, Safari and Google Search: What does it mean for marketers?

Columnist Jim Yu explains how Apple’s recent announcements and updates to Siri and Safari have had a major impact on the search marketing industry.

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Apple Search Ads expanding to Canada, Mexico & Switzerland

New countries will be available in the platform starting October 17.

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Amazon just upped the ante in the battle of the virtual assistants

Smart speakers are the ‘gateway drug’ to smart home adoption.

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Report: Google to debut ‘Home Mini’ smart speaker for $49 on October 4

The device is Google’s answer to the low-cost Amazon Echo Dot.

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Google iOS app now makes related content suggestions

An expandable carousel at the bottom of the page will show related stories and content pages.

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Google responds to Apple’s Intelligent Tracking Prevention with AdWords tracking update

A new Google Analytics cookie is designed to keep ad tracking from Safari intact for AdWords campaigns.

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Augmented Reality: Where are we now, and what does it mean for marketers?

With big players like Facebook and Apple committing to the technology, contributor Brian Smith argues that AR is becoming more than just a novelty for marketers.

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Will iOS 11 help solve Google’s AMP (Accelerated Mobile Pages) URL problems?

Tests using Safari on iOS 11 beta 7 show URLs are converted back to original when saving or sharing to apps via Share Sheet.

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