Where to go next with your Google My Business listing

So, you’ve set up your Google My Business listing but still aren’t seeing results. What’s the next step? Columnist Brian Smith lays out some suggestions to further optimize your listing for better local search visibility.

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Google Maps gets brighter UI, new category icons and more color-coding

Changes designed to make it easier to find relevant content and destinations.

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Understanding the interplay of SEO and a 5-star reputation

How do online reviews impact search visibility, and what can you do to improve your online reputation? Columnist Stephan Spencer addresses these questions and more.

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Removal of hotel review reporting rape creates crisis of confidence for TripAdvisor content

The site had scrubbed first-person reviews and content about rape and sexual assault at a Mexican resort.

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Survey: 79 percent of consumers believe they’ve seen fake local reviews

Almost 75 percent also said they had been asked to leave a review.

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Local SEO: Driving customer actions for enterprise-level brands

Multilocation businesses face some unique challenges in today’s local search landscape, but columnist Thomas Stern believes they can succeed by finding the right balance between centralized data management and localized content production.

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Yelp increasingly cracking down on ‘review solicitation’ across the internet

The company wants to stop the practice of asking for customer reviews on its site, and third-party sites as well.

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SEO ranking factors for 4 business verticals and what they mean for local businesses

As organic search becomes ever more targeted, SEO is evolving in ways that require more customization. Wesley Young explores a recent study on ranking factors and provides 7 practical takeaways to boost search rank.

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Google Maps enables creating & sharing lists on desktop version

The feature, launched in February on Google Maps mobile versions, is now available on the desktop interface.

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