Creating a B2B and B2C overlap strategy

How should you structure paid search accounts when your targets include both businesses and consumers? Columnist Justin Freid discusses how to develop an ‘overlap strategy.’

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Web.com buys Acquisio for machine learning, PPC management capabilities

Acquisio’s platform takes a machine learning-supported approach to paid search programs.

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Oh, no! AdWords can now spend double your budget. Or not…

In response to Google’s recent announcement that AdWords campaigns can now spend up to twice an advertiser’s average daily budget, columnist Daniel Gilbert shares a script to keep your budget under control.

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Microsoft search revenue grew 15% last quarter, after hovering around 10% previous 4 quarters

LinkedIn sessions increased again by more than 20 percent.

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How to ensure your external PPC account audit isn’t a waste of time

Everyone loves a free PPC audit, but columnist Pauline Jakober warns that your auditing agency needs to understand your business goals and context in order to provide you with valuable insights.

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Alphabet (GOOG) third quarter beats estimates: $27.8 billion, revenues up 24%

Google paid clicks were up 55 percent, but CPCs were off 18 percent.

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3 ways to build a better agency-client relationship

Wondering how you can have a better relationship with your client or paid search agency? Columnist Brett Middleton provides solid advice for both parties to communicate more effectively and work more efficiently.

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5 ways to sell more this holiday season with Google’s updates to shopping ads

Contributor Frederick Vallaeys shares techniques to get the most out of your product listing ads by employing both new and often-overlooked features.

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Google announces new online-to-offline features on the cusp of the holiday shopping season

The announcements are aimed at giving brick and mortar retailers greater visibility on Google search properties.

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