Google AdWords’ automated ad suggestions test is getting a reboot

The new ads beta takes into account advertiser feedback on the earlier Ads Added by AdWords test.

The post Google AdWords’ automated ad suggestions test is getting a reboot appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Optimize your GDN accounts with more hidden gems

Looking for creative ways to optimize your Google Display Network (GDN) campaigns? Columnist Pauline Jakober has some suggestions for minor, overlooked optimizations that can move the needle.

The post Optimize your GDN accounts with more hidden gems a…

Critical tips for navigating difficult client relationships

Dealing with a challenging PPC client? Columnist Jeff Baum explores some tips for reducing client frustration and fostering trust so that you can focus on what really matters: driving results.

The post Critical tips for navigating difficult client rel…

Your account structure might be hurting performance. Here’s why (and how to fix it)

Oversegmentation is often the enemy of automation. Columnist and Googler Matt Lawson talks about how a fussy account structure can tank AdWords performance.

The post Your account structure might be hurting performance. Here’s why (and how to fix it) appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Advanced budget management made easy with scripts

Budgets can be a real pain point for PPC advertisers, especially when allocating that budget over multiple campaigns. Luckily, columnist Frederick Vallaeys has a few AdWords scripts that can help you manage your monthly budgets more effectively.

The p…

AdWords ad rotation settings to get trimmed: Optimize or don’t

The machine learning-powered ad rotation setting comes front and center.

The post AdWords ad rotation settings to get trimmed: Optimize or don’t appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

AdWords ad rotation settings to get trimmed: Optimize or don’t

The machine learning-powered ad rotation setting comes front and center.

The post AdWords ad rotation settings to get trimmed: Optimize or don’t appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Google is testing ads in local business knowledge panels

The new test is part of a broader focus on monetizing the growing number of local searches.

The post Google is testing ads in local business knowledge panels appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.