The nitty-gritty paid search account health check: Part 2

In Part 2 of her two-part series, columnist Amy Bishop continues sharing tips that will help you uncover optimization opportunities within your PPC accounts.

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Google AdWords to roll out ‘parallel tracking’ to speed up mobile landing page delivery

Third-party tracking platforms will need to make changes to accommodate the new tracking method.

The post Google AdWords to roll out ‘parallel tracking’ to speed up mobile landing page delivery appeared first on Search Engine Land.

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Getting the most out of Google’s new sitelinks

Google updated the look of ad extensions back in August. Columnist and Googler Matt Lawson runs down how you can take full advantage of that refreshed look.

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AdWords adds ‘Days to Conversion’ segmentation for sales cycle insights

Advertisers can see how long it takes users to convert after clicking on an ad.

The post AdWords adds ‘Days to Conversion’ segmentation for sales cycle insights appeared first on Search Engine Land.

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How to capture urgent leads with call-only ad extensions

Say more with your call-only ad copy! Columnist Allen Finn discusses how you can leverage callout extensions to earn more calls from prospects in a pinch.

The post How to capture urgent leads with call-only ad extensions appeared first on Search Engin…

How to capture urgent leads with call-only ad extensions

Say more with your call-only ad copy! Columnist Allen Finn discusses how you can leverage callout extensions to earn more calls from prospects in a pinch.

The post How to capture urgent leads with call-only ad extensions appeared first on Search Engin…

The nitty-gritty paid search account health check: Part 1

Whether you’re taking on a new account or reviewing one you’ve already been managing, columnist Amy Bishop’s tips will help you uncover optimization opportunities.

The post The nitty-gritty paid search account health check: Part 1 appeared first on S…