2017 growth hacks: Increase CTR by monitoring competitive offers

Are you showcasing your offers in your paid search and shopping ads? Columnist Lori Weiman explains why she believes this is a huge area of opportunity for paid search marketers.

The post 2017 growth hacks: Increase CTR by monitoring competitive offer…

The big problem with PPC attribution modeling no one is talking about

The question of which attribution model to use in paid advertising is a tough one to answer, and columnist Andreas Reiffen explains why.

The post The big problem with PPC attribution modeling no one is talking about appeared first on Search Engine Lan…

Beat high-cost paid search clicks by sweating the details

Paid search can be difficult in competitive industries where CPCs are higher than average, but columnist Pauline Jakober believes it’s still possible to succeed with the right tactics.

The post Beat high-cost paid search clicks by sweating the details…

Word association: Here’s a script for analyzing the phrases that associate with your terms

Ever spent hours and days trawling through an AdWords account in an effort to unearth actionable insights? Columnist Daniel Gilbert shares a script that will give you a shortcut to potentially useful key phrases.

The post Word association: Here’s a script for analyzing the phrases that associate…

Please visit Search Engine Land for the full article.

Bing Ads rolling out offline conversion imports to capture impact of ads on offline sales

Advertisers can upload offline conversion data from their CRMs into Bing Ads.

The post Bing Ads rolling out offline conversion imports to capture impact of ads on offline sales appeared first on Search Engine Land.

Please visit Search Engine Land fo…

Updated for 2017! Enterprise Paid Media Campaign Management Platforms

The paid media marketing landscape has become increasingly complex, as the speed of search engine algorithms and development changes accelerates and marketers demand more integrated channel capabilities. Automating paid media campaign management throug…

CSEs will compete head-on with Google Shopping in EU search results

To provide “equal treatment” in the ad auction, Google Shopping will operate as a separate business unit bidding against Comparison Shopping Engines

The post CSEs will compete head-on with Google Shopping in EU search results appeared first on Search…

Alphabet to create separate business unit in Europe to run Google Shopping

Effort is attempt to comply with European antitrust decision; would force Google to bid against rivals in the AdWords auction as a standalone entity.

The post Alphabet to create separate business unit in Europe to run Google Shopping appeared first o…