Maximizing the potential and value of your SEO team

Wondering how best to invest in your SEO talent? Columnist Bobby Lyons shares his management philosophy based on his experience as an in-house SEO director at a major brand.

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Don’t follow the leader: Avoid these 5 common e-commerce SEO mistakes

We often look to industry leaders for inspiration, but columnist Brian Weiss notes that big e-commerce players are often making critical SEO mistakes that should not be emulated.

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Google has invited more beta testers to the new Google Search Console

Were you invited to try out the new Google Search Console beta? Google just sent out new invites yesterday.

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20 of Google’s limits you may not know exist

Don’t get caught off guard by limitations you weren’t aware of! Columnist Patrick Stox shares 20 Google limitations that may impact SEO efforts.

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Alert! Abnormal organic CTR detected. Automatic detection of poorly performing meta data

Wondering where to start with increasing your organic click-through rates? Columnist Paul Shapiro shares his process for identifying low-performing organic listings so that you can start testing.

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Mobile & desktop SEO: Different results, different content strategies

You can’t simply make your site responsive and truly call it mobile-ready, argues contributor Jim Yu. To really adjust to the dramatic rise of mobile search, you need to understand how people are using these devices for finding things.

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Top European court’s ruling might embolden US tech companies to challenge regulators

The European Court of Justice rebuked a lower court for failing to properly consider Intel’s arguments in a nearly decade-old case.

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Google Analytics adds feature to unify users to Google AMP Cache pages & non-AMP pages

The AMP Client ID API requires a simple code change to unify users who visit an AMP page from Google mobile search and also view non-AMP pages.

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Google officially adds AMP based featured snippets to mobile search results

Now AMP pages can rank in Google’s position zero but Google says AMP is still not a ranking factor.

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