5 steps to making your content smarter

The convergence of SEO and content has been a driving force in marketing for the past few years. A recent survey conducted by BrightEdge found that 97% of marketers view these two areas as converged disciplines. And given that 51% of the traffic arriving to your website is likely from organic search, a growing understanding of the integration between these two areas is essential.

How indie publishers can monetize in the shadow of Facebook and Google

With multinational technological companies Google and Facebook conquering the field of online advertising revenue, many smaller companies and indie publishers are left wondering where they’ll end up in the digital world – if they’ll end up anywhere at all.

We Need to Write for Robots (Until They Read Like People) – Why Our Industry Needs Technical Content Creators

‘Write for people, not robots’ has been the clarion call to copywriters for at least six years (since the Panda update), but is that still the case? John Warner explains on State of Digital.

Post from John Warner

Duplicate content FAQ: What is it, and how should you deal with it?

There are a few questions that have been confusing the SEO industry for many years. No matter how many times Google representatives try to clear the confusion, some myths persist. One such question is the widely discussed issue of duplicate content. What is it, are you being penalized for it, and how can you avoid it?

How to write blog headlines that drive search traffic

Content marketing is a highly viable digital marketing strategy, designed to attract and drive traffic to your website or specific landing pages. But you could be the best writer and still not attract qualified readers (or worse, any at all). Follow these simple rules and you’ll appeal to audiences as well as search engines.