Google AdWords to roll out ‘parallel tracking’ to speed up mobile landing page delivery

Third-party tracking platforms will need to make changes to accommodate the new tracking method.

The post Google AdWords to roll out ‘parallel tracking’ to speed up mobile landing page delivery appeared first on Search Engine Land.

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SearchCap: Bing Ads new overview, Pinterest search ads & RIP Link Moses

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Bing Ads new overview, Pinterest search ads & RIP Link Moses appeared first on Search Engine Land.

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Accelerated Mobile Pages (AMP) conquer the competition for shoe retailer

Accelerated Mobile Pages aren’t just for publishers! Contributor Damian Rollison presents an a case study showing improved performance for local pages after implementing AMP.

The post Accelerated Mobile Pages (AMP) conquer the competition for shoe ret…

Salesforce’s Einstein boosts search in its Commerce Cloud

The new features make it easier for online retailers to tailor site search to their visitors.

The post Salesforce’s Einstein boosts search in its Commerce Cloud appeared first on Search Engine Land.

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S. Chandrasekhar Google doodle honors astrophysicist who won a Nobel Prize for his study of the stars

Chandrasekhar’s work led to The Chandrasekhar Limit, explaining how a star’s mass will result in a “white dwarf” star, a black hole or a supernova.

The post S. Chandrasekhar Google doodle honors astrophysicist who won a Nobel Prize for his study of t…

Getting the most out of Google’s new sitelinks

Google updated the look of ad extensions back in August. Columnist and Googler Matt Lawson runs down how you can take full advantage of that refreshed look.

The post Getting the most out of Google’s new sitelinks appeared first on Search Engine Land.

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Search community mourns loss of veteran link builder Eric Ward

Eric Ward, also known as “Link Moses,” passed away on Monday, October 16, 2017. He was 58 years young. Eric was the first person in the industry that I met who identified himself as a ‘link builder’ and he gave the first comprehensive presentation I ever saw on the topic…

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