Targeting featured snippet and ‘People also ask’ SERP features

Wondering how to obtain the elusive “position zero” in Google search results? Columnist Marcus Miller discusses how to target answer boxes and related questions.

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The trouble with ‘Fred’

Columnist Kristine Schachinger argues that Google’s shift towards less transparency with SEOs and webmasters isn’t beneficial to anyone — even Google.

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Search in Pics: Google balloon statues, a Fiat Polski car & massage chair

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google Polski Fiat car: Source: Instagram Google massage chair: Source:…

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SearchCap: Google bugs, Bing Ads conversions & Google local finder mentions

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

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Make user-generated content your brand’s secret weapon

Your customers’ own words are more important to your brand than any marketing tagline you can write. More than 90 percent of consumers say they trust recommendations from others — even people they don’t know! — over branded content. Join Marty Weintraub, founder of aimClear, and Janelle…

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Canonical tags gone wild

What happens when canonical tags get out of control and how can you rein them in? Columnist Patrick Stox shares his findings and insights.

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