The Best of Heroconf London (1st day) 2017

Here are the most important highlights from the first day of HeroConf London (the European date of the largest PPC conference in the world), organized by Hanapin Marketing (PPCHero) on the 23rd of October at “The Brewery”, Chiswell St. 

Post from Gianpaolo Lorusso

Share17 Chicago: The key themes and trends

Digital marketers gathered in Chicago last week for Share17, an event hosted by SEO and content marketing platform BrightEdge. The event provided a welcome opportunity to take stock of where the industry stands, discuss common challenges marketers are facing, and consider the upcoming trends we should all aim to capitalize on. Here are some of the key highlights.

Don’t Miss International Search Summit in Barcelona

Gemma Houghton has been running the Webcertain’s International Search Summit (ISS) for a number of years. Watch the full interview about ISS and their upcoming event in Barcelona. State of Digital readers also receive a discount to ISS, don’t miss out, get yours today.

Post from Jo Turnbull

How to create a kickass link-building strategy for local SEO

According to the 2017 Local Search Ranking Factors, inbound links are the most important ranking signal. At Brighton SEO last Friday, master of local SEO Greg Grifford shared some “righteous” tips for a kickass link-building strategy.

Rand Fishkin’s SEO landscape for 2017 after 6 months

During the last SMX in Munich Gianpaolo saw Rand Fishkin’s keynote on the changing Search Landscape in 2017. Read the key takeaways of the session (one of the most interesting Gianpaolo has seen over the last few months) on State of Digital.

Post from Gianpaolo Lorusso

Rand Fishkin’s SEO landscape for 2017 after 6 months

During the last SMX in Munich Gianpaolo saw Rand Fishkin’s keynote on the changing Search Landscape in 2017. Read the key takeaways of the session (one of the most interesting Gianpaolo has seen over the last few months) on State of Digital.

Post from Gianpaolo Lorusso