AMP links at large: What’s a publisher to do?

If you’re a publisher that’s implemented Accelerated Mobile Pages (AMP), you’ve likely seen views on those pages coming from some unexpected sources. Contributor Barb Palser explains how AMP links get shared from a variety of platforms.

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Google rolling out support for AMP landing page in AdWords search campaigns globally

All advertisers will be able to point mobile search text ads to Accelerated Mobile Pages.

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Google Analytics adds feature to unify users to Google AMP Cache pages & non-AMP pages

The AMP Client ID API requires a simple code change to unify users who visit an AMP page from Google mobile search and also view non-AMP pages.

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Google officially adds AMP based featured snippets to mobile search results

Now AMP pages can rank in Google’s position zero but Google says AMP is still not a ranking factor.

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Take the Search Engine Land AMP (Accelerated Mobile Pages) survey

Take our brief survey and tell us about how you/your clients are approaching adoption of Google’s mobile framework

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Will iOS 11 help solve Google’s AMP (Accelerated Mobile Pages) URL problems?

Tests using Safari on iOS 11 beta 7 show URLs are converted back to original when saving or sharing to apps via Share Sheet.

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Google announces AMP speed and viewability enhancements for ads

Utilizing “Fast Fetch” ad request and rendering, ads served on AMP (Accelerated Mobile Pages) will now be faster, and potentially will improve viewability rates.

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Google announces AMP speed and viewability enhancements for ads

Utilizing “Fast Fetch” ad request and rendering, ads served on AMP (Accelerated Mobile Pages) will now be faster, and potentially will improve viewability rates.

The post Google announces AMP speed and viewability enhancements for ads appeared first o…

Google making renewed effort to help news publishers drive more subscriptions

Google effort appears to be a modified version of existing tools and approaches with some new, unspecified wrinkles.

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