Google will require AMP and canonical pages to match as of February 1, 2018

Though AMP isn’t a ranking signal, non-compliant pages won’t appear in Top Stories or other AMP-specific slots in search results.

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Accelerated Mobile Pages (AMP) conquer the competition for shoe retailer

Accelerated Mobile Pages aren’t just for publishers! Contributor Damian Rollison presents an a case study showing improved performance for local pages after implementing AMP.

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Google extends olive branch to publishers, lays out new focus on subscriptions

The corporate-level commitment to subscription programs comes as executives acknowledge the challenges publishers have been facing.

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Google testing blue ‘instant’ AMP label in the search results

Google tries going blue with the AMP label, testing the word “instant” over “AMP.”

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Google releases a variety of Accelerated Mobile Pages Project (AMP) updates: scrolling animations, video analytics, fluid ad support

The scope and feature list of the open-source project continue to expand.

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AMP links at large: What’s a publisher to do?

If you’re a publisher that’s implemented Accelerated Mobile Pages (AMP), you’ve likely seen views on those pages coming from some unexpected sources. Contributor Barb Palser explains how AMP links get shared from a variety of platforms.

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Google rolling out support for AMP landing page in AdWords search campaigns globally

All advertisers will be able to point mobile search text ads to Accelerated Mobile Pages.

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Google Analytics adds feature to unify users to Google AMP Cache pages & non-AMP pages

The AMP Client ID API requires a simple code change to unify users who visit an AMP page from Google mobile search and also view non-AMP pages.

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Google officially adds AMP based featured snippets to mobile search results

Now AMP pages can rank in Google’s position zero but Google says AMP is still not a ranking factor.

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Take the Search Engine Land AMP (Accelerated Mobile Pages) survey

Take our brief survey and tell us about how you/your clients are approaching adoption of Google’s mobile framework

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