Ad-jective Analysis: Look deeper into your AdWords search queries

Wondering how ad performance varies based on your word choices? Columnist Daniel Gilbert shares an AdWords script that can help you to determine which adjectives are your highest performers.

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Advanced budget management made easy with scripts

Budgets can be a real pain point for PPC advertisers, especially when allocating that budget over multiple campaigns. Luckily, columnist Frederick Vallaeys has a few AdWords scripts that can help you manage your monthly budgets more effectively.

The p…

5 non-traditional skills to look for in a PPC account manager

You may not expect an aspiring PPC marketer to know HTML5 or JavaScript, but contributor Todd Saunders argues that these skills — among others — are key to being a stellar staffer and to hiring one.

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