3 AdWords extensions now eligible for call-only ads

Account-level extensions will be eligible to display automatically with the ad type.

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AdWords Editor update supports Shopping Showcase Ads

Create and edit the newest Shopping ad format in Editor.

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Ahead of the holidays, Google Merchant Center sees substantial upgrades

Tools to edit values, conform to specifications and list in multiple countries make modifying feeds easier than ever.

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Google gradually limiting search ads on addiction treatment queries

Another side effect of the opioid epidemic: A marketing environment ripe for abuse.

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Google proposes a new version of ‘rival links’ to remedy shopping search antitrust violation

Submission appears similar to its earlier, unsuccessful settlement proposal.

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Competitive analysis: Making your auction insights work for you

Columnist Amy Bishop shares tips for identifying actionable takeaways from your AdWords auction insights data.

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The limitations of Google AdWords demographic targeting

Proper demographic targeting can improve your search ads’ performance. Unfortunately, as columnist Andy Taylor points out, Google doesn’t always make demographic targeting easy.

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Customizable, collaborative dashboards to arrive within AdWords

A new solution, dashboards, will allow advertisers to slice, dice and share their data to surface the most meaningful data and KPIs.

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