How a Customer Data Platform can improve AdWords performance

The average cost of pay-per-click advertising is steadily increasing – with the average cost-per-click in 2016 being nearly double that of 2013. When you consider the fact that Google processes over 2.3 million searches per minute, this is hardly surprising. But what can marketers do to ensure that they attract customers on this increasingly competitive channel, while avoiding these burgeoning costs?

Google rolls out AdWords promotion extensions, custom intent audiences & ad variations for testing

The new features are all available in the new AdWords interface.

The post Google rolls out AdWords promotion extensions, custom intent audiences & ad variations for testing appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

How to steal the competition’s best keywords: A 3-step guide

Why invest so much into keyword research when your competitors have already done the work? Columnist Jacob Baadsgaard explains how to use competitive research to inform your paid search keyword strategy.

The post How to steal the competition’s best keywords: A 3-step guide appeared first on…

Please visit Search Engine Land for the full article.

7 Google tips to supercharge your Shopping ads

Shopping ads promote your online and local inventory. Columnist and Googler Matt Lawson reveals seven ways to get the most from your campaigns.

The post 7 Google tips to supercharge your Shopping ads appeared first on Search Engine Land.

Please visit…

3 last-minute Google Shopping tricks to level up your account for the holidays

Looking for ways to make your product listing ads stand out this holiday season? Columnist Todd Saunders has some tips.

The post 3 last-minute Google Shopping tricks to level up your account for the holidays appeared first on Search Engine Land.

Plea…

Four key holiday paid search trends to keep an eye on

Columnist Andy Taylor shares data that can help predict trends in the e-commerce and retail space this holiday season. Advertisers, take note!

The post Four key holiday paid search trends to keep an eye on appeared first on Search Engine Land.

Please…

AdWords Auction Insights report: A key to understanding the competition

In our personal lives, it does not often do us much good to compare to others, but in business, it is important to be aware of what our competitors are doing in order to take advantage of opportunities. In this post, we explain how the Auction Insights report in Google AdWords allows you to do just that.

7 tips to ramp up your holiday advertising

Search marketers, are you ready for the holiday shopping season? Columnist Mona Elesseily shares tips for getting the most out of your holiday paid search ads.

The post 7 tips to ramp up your holiday advertising appeared first on Search Engine Land.