AdWords Auction Insights report: A key to understanding the competition

In our personal lives, it does not often do us much good to compare to others, but in business, it is important to be aware of what our competitors are doing in order to take advantage of opportunities. In this post, we explain how the Auction Insights report in Google AdWords allows you to do just that.

7 tips to ramp up your holiday advertising

Search marketers, are you ready for the holiday shopping season? Columnist Mona Elesseily shares tips for getting the most out of your holiday paid search ads.

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Creating a B2B and B2C overlap strategy

How should you structure paid search accounts when your targets include both businesses and consumers? Columnist Justin Freid discusses how to develop an ‘overlap strategy.’

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Oh, no! AdWords can now spend double your budget. Or not…

In response to Google’s recent announcement that AdWords campaigns can now spend up to twice an advertiser’s average daily budget, columnist Daniel Gilbert shares a script to keep your budget under control.

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Alphabet (GOOG) third quarter beats estimates: $27.8 billion, revenues up 24%

Google paid clicks were up 55 percent, but CPCs were off 18 percent.

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5 ways to sell more this holiday season with Google’s updates to shopping ads

Contributor Frederick Vallaeys shares techniques to get the most out of your product listing ads by employing both new and often-overlooked features.

The post 5 ways to sell more this holiday season with Google’s updates to shopping ads appeared first on Search Engine Land.

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Google announces new online-to-offline features on the cusp of the holiday shopping season

The announcements are aimed at giving brick and mortar retailers greater visibility on Google search properties.

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The nitty-gritty paid search account health check: Part 2

In Part 2 of her two-part series, columnist Amy Bishop continues sharing tips that will help you uncover optimization opportunities within your PPC accounts.

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