Google is testing ads in local business knowledge panels

The new test is part of a broader focus on monetizing the growing number of local searches.

The post Google is testing ads in local business knowledge panels appeared first on Search Engine Land.

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Google AdWords doubles the number of Sitelinks on search ads

With the new Sitelinks format for Google AdWords, you can now have as many as 8 Sitelinks in your ads.

The post Google AdWords doubles the number of Sitelinks on search ads appeared first on Search Engine Land.

Please visit Search Engine Land for the…

Google AdWords doubles the number of Sitelinks on search ads

With the new Sitelinks format for Google AdWords, you can now have as many as 8 Sitelinks in your ads.

The post Google AdWords doubles the number of Sitelinks on search ads appeared first on Search Engine Land.

Please visit Search Engine Land for the…

Google rolls out previously announced ‘Landing Pages’ mobile assessment tool

Tab in new AdWords experience enables marketers to determine which individual URLs need to be fixed for mobile.

The post Google rolls out previously announced ‘Landing Pages’ mobile assessment tool appeared first on Search Engine Land.

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5 non-traditional skills to look for in a PPC account manager

You may not expect an aspiring PPC marketer to know HTML5 or JavaScript, but contributor Todd Saunders argues that these skills — among others — are key to being a stellar staffer and to hiring one.

The post 5 non-traditional skills to look for in …

How important is Google Shopping for retailers?

Columnist Andy Taylor shares his views on the recent European Commission antitrust ruling against Google and how this might impact retailers that rely on Google Shopping for sales.

The post How important is Google Shopping for retailers? appeared firs…