Google responds to Apple’s Intelligent Tracking Prevention with AdWords tracking update

A new Google Analytics cookie is designed to keep ad tracking from Safari intact for AdWords campaigns.

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Google Attribution: Is Google stepping in because no one else would?

Advertisers would love to see unbiased attribution measurement that unifies channel reporting and moves beyond the last-click attribution model, but is Google Attribution the answer? Columnist Andrew Goodman discusses the likely impacts of this new pro…

Google Analytics adds feature to unify users to Google AMP Cache pages & non-AMP pages

The AMP Client ID API requires a simple code change to unify users who visit an AMP page from Google mobile search and also view non-AMP pages.

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Google Analytics: Misunderstandings that hold marketers back

As Google continues to improve its analytics offerings, marketers need to understand the data in front of them. Unfortunately, there are a few misunderstandings surrounding the way that Google collects, configures, processes, and reports data. Here are some commonly misunderstood metrics and features within the core Google Analytics interface.

A world without “(not provided)”: How unlocking organic keyword data leads to a better web

For close to six years, marketers have been forced to deal with a lack of visibility over their organic keywords. But data analysis and processing have come a long way since 2011, and one company believes it has found the solution to “(not provided)”. We talk to Keyword Hero, the start-up that set out to solve “(not provided)”, and Rand Fishkin, who believes that reclaiming organic keywords will lead to a better web.