Google extends olive branch to publishers, lays out new focus on subscriptions

The corporate-level commitment to subscription programs comes as executives acknowledge the challenges publishers have been facing.

The post Google extends olive branch to publishers, lays out new focus on subscriptions appeared first on Search Engine…

Google test surfaces user data for publishers as part of new Insights Engine Project

Several new initiatives are aimed at bringing machine learning into publisher products and offering solutions for driving subscriptions.

The post Google test surfaces user data for publishers as part of new Insights Engine Project appeared first on Se…

Google announces AMP speed and viewability enhancements for ads

Utilizing “Fast Fetch” ad request and rendering, ads served on AMP (Accelerated Mobile Pages) will now be faster, and potentially will improve viewability rates.

The post Google announces AMP speed and viewability enhancements for ads appeared first o…

Google announces AMP speed and viewability enhancements for ads

Utilizing “Fast Fetch” ad request and rendering, ads served on AMP (Accelerated Mobile Pages) will now be faster, and potentially will improve viewability rates.

The post Google announces AMP speed and viewability enhancements for ads appeared first o…