Google’s latest search updates brings more content to Featured Snippets & Knowledge Panel info

“Search is not just about answering your questions — it’s also about discovery,” writes Google product manager Michael Galvez.

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Is the featured snippet bubble bursting?

What’s going on with featured snippets? Columnists Brian Patterson and Chris Long share data which suggests that Google may be testing a reduction in SERP answer boxes.

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Voice search: Content may be king, but context is queen in the new voice-first world

Yext VP of Industry Insights Duane Forrester discusses his new e-book, “How Voice Search Changes Everything,” and what marketers can do to adapt and compete.

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How machine learning levels the SERP playing field

Contributor Kristopher Jones explains how SEOs should be changing their practices to keep up with trends in the way Google evaluates web pages.

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Targeting featured snippet and ‘People also ask’ SERP features

Wondering how to obtain the elusive “position zero” in Google search results? Columnist Marcus Miller discusses how to target answer boxes and related questions.

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