Google promises to improve accuracy of tweets shown in search results

After misinformation surfaced in the Google search results under the Twitter section for the Texas church shooter’s name, Google has promised to make changes.

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Google rolling out new curved mobile search results interface

Are you seeing a new look for the Google mobile search results page? You are not alone!

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Yext announces conversational ‘Knowledge Assistant’ for local data management

The company is also adding structured markup for events and events data syndication.

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Google’s mobile-first index has rolled out for some sites & will be implemented very slowly

Gary Illyes from Google would not give us any timelines, but the rollout of the mobile-first index is going well, and a blog post about the process should be out soon.

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Google Tag Manager now has a native scroll depth tracking plugin

The new feature lets site owners track vertical and horizontal scrolling on their website pages.

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How machine learning levels the SERP playing field

Contributor Kristopher Jones explains how SEOs should be changing their practices to keep up with trends in the way Google evaluates web pages.

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Google now has 50M Local Guides adding content to Google Maps and Search

The number of Guides has grown by 10x in just one year.

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Google now has 50M Local Guides adding content to Google Maps and Search

The number of Guides has grown by 10x in just one year.

The post Google now has 50M Local Guides adding content to Google Maps and Search appeared first on Search Engine Land.

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Yext begins to verticalize local business listings syndication with ‘Yext for Food’

Moves seek to provide enhanced data with more vertically specific attributes to various consumer search and discovery points.

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Answer engine JustAnswer now uses bots to route questions to human experts

The use of bots to qualify questions or leads, which are then handed off to experts or reps, may be the optimal chatbot use case.

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