Google’s new #SmallThanks Hub automatically creates digital & printed marketing assets for SMBs

Using content pulled from Google reviews, businesses with verified Google listings can create posters, social media posts, window clings, stickers and more.

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Google’s all-new, quite counterintuitive guide to ad testing

The days of rigid A/B testing are over. Columnist and Googler Matt Lawson talks about how to test ads in the age of optimized ad rotation.

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Google beefs up mobile shopping results for the holidays, adds more product info & buying guides

Google has also released search trends around Black Friday and Cyber Monday-related search queries.

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Is the featured snippet bubble bursting?

What’s going on with featured snippets? Columnists Brian Patterson and Chris Long share data which suggests that Google may be testing a reduction in SERP answer boxes.

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Private blog networks: A great way to get your site penalized

Columnist Kevin Rowe explains what private blog networks (PBNs) are, how to identify them, and why you should steer clear.

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Google rolls out AdWords promotion extensions, custom intent audiences & ad variations for testing

The new features are all available in the new AdWords interface.

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Google will require AMP and canonical pages to match as of February 1, 2018

Though AMP isn’t a ranking signal, non-compliant pages won’t appear in Top Stories or other AMP-specific slots in search results.

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How to steal the competition’s best keywords: A 3-step guide

Why invest so much into keyword research when your competitors have already done the work? Columnist Jacob Baadsgaard explains how to use competitive research to inform your paid search keyword strategy.

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Report: Smart speaker owners increasingly using them instead of typing or swiping

Survey respondents also showed openness to buying assistant devices from Facebook and other companies that don’t currently offer them.

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Google tries to bring more transparency to news content with help from The Trust Project

Google will display indicators to help distinguish between quality journalism and false information in search and elsewhere.

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