Google announces AMP speed and viewability enhancements for ads

Utilizing “Fast Fetch” ad request and rendering, ads served on AMP (Accelerated Mobile Pages) will now be faster, and potentially will improve viewability rates.

The post Google announces AMP speed and viewability enhancements for ads appeared first o…

Google announces AMP speed and viewability enhancements for ads

Utilizing “Fast Fetch” ad request and rendering, ads served on AMP (Accelerated Mobile Pages) will now be faster, and potentially will improve viewability rates.

The post Google announces AMP speed and viewability enhancements for ads appeared first o…

5 ways to identify potential featured snippets to rank for

Have you been wondering how to start owning Google’s featured snippets for your brand? The first, and most important, step in earning featured snippets is understanding how to identify “snippable” opportunities. Here are five ways to identify those opportunities.

Google making renewed effort to help news publishers drive more subscriptions

Google effort appears to be a modified version of existing tools and approaches with some new, unspecified wrinkles.

The post Google making renewed effort to help news publishers drive more subscriptions appeared first on Search Engine Land.

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How to escape Google’s filter bubble

Over the years, Google has greatly increased the extent to which it tailors results to the user, with the aim of improving accuracy and relevance. While this can be helpful and convenient, many users find it disturbing – or unhelpful to their efforts in getting their site found by a wider audience. Here, we look at how, as a user, you can escape Google’s filter bubble – and as an SEO, how you can penetrate it.

How important is Google Shopping for retailers?

Columnist Andy Taylor shares his views on the recent European Commission antitrust ruling against Google and how this might impact retailers that rely on Google Shopping for sales.

The post How important is Google Shopping for retailers? appeared firs…

The 15 best Google Chrome extensions for SEO

Google Chrome has taken a dominant position as the world’s favorite desktop browser, and it can be customized using tens of thousands of downloadable browser extensions. Among these are hundreds of SEO-themed extensions which can assist SEOs in every part of their work. Here are our 15 favorites.