How to capture urgent leads with call-only ad extensions

Say more with your call-only ad copy! Columnist Allen Finn discusses how you can leverage callout extensions to earn more calls from prospects in a pinch.

The post How to capture urgent leads with call-only ad extensions appeared first on Search Engin…

How to capture urgent leads with call-only ad extensions

Say more with your call-only ad copy! Columnist Allen Finn discusses how you can leverage callout extensions to earn more calls from prospects in a pinch.

The post How to capture urgent leads with call-only ad extensions appeared first on Search Engin…

Google now has 50M Local Guides adding content to Google Maps and Search

The number of Guides has grown by 10x in just one year.

The post Google now has 50M Local Guides adding content to Google Maps and Search appeared first on Search Engine Land.

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Google now has 50M Local Guides adding content to Google Maps and Search

The number of Guides has grown by 10x in just one year.

The post Google now has 50M Local Guides adding content to Google Maps and Search appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

‘High-quality content’ tips from Google’s own style guides

To meet Google’s standards for content that deserves a high rank, contributor Brian Ussery suggests following the guidelines the search giant has set for its internal content creators.

The post ‘High-quality content’ tips from Google’s own style guides appeared first on Search…

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The AdWords 2x budget change: Considering the potential impact

There are still many questions about how this sudden change will affect ad delivery and spending.

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Placed introduces offline attribution for paid search campaigns

An early test delivered 4x return on ad spend when store visits reported.

The post Placed introduces offline attribution for paid search campaigns appeared first on Search Engine Land.

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Answer engine JustAnswer now uses bots to route questions to human experts

The use of bots to qualify questions or leads, which are then handed off to experts or reps, may be the optimal chatbot use case.

The post Answer engine JustAnswer now uses bots to route questions to human experts appeared first on Search Engine Land…

Danny Sullivan joins Google, leaves advisor role at Third Door Media

Search industry veteran journalist begins new role at Alphabet’s core business division on Monday

The post Danny Sullivan joins Google, leaves advisor role at Third Door Media appeared first on Search Engine Land.

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