Where to go next with your Google My Business listing

So, you’ve set up your Google My Business listing but still aren’t seeing results. What’s the next step? Columnist Brian Smith lays out some suggestions to further optimize your listing for better local search visibility.

The post Where to go next wit…

Understanding the interplay of SEO and a 5-star reputation

How do online reviews impact search visibility, and what can you do to improve your online reputation? Columnist Stephan Spencer addresses these questions and more.

The post Understanding the interplay of SEO and a 5-star reputation appeared first on …

Local SEO: Driving customer actions for enterprise-level brands

Multilocation businesses face some unique challenges in today’s local search landscape, but columnist Thomas Stern believes they can succeed by finding the right balance between centralized data management and localized content production.

The post Lo…

SEO ranking factors for 4 business verticals and what they mean for local businesses

As organic search becomes ever more targeted, SEO is evolving in ways that require more customization. Wesley Young explores a recent study on ranking factors and provides 7 practical takeaways to boost search rank.

The post SEO ranking factors for 4 …

Do Google Posts impact ranking? A case study

Columnist Joy Hawkins shares the results of a case study to see whether Google Posts can move the needle for local search rankings.

The post Do Google Posts impact ranking? A case study appeared first on Search Engine Land.

Please visit Search Engine…

Local SEO for service-area businesses requires a lot of servicing

What does it take to get noticed as a service-area business? Columnist Andrew Shotland explains some of the challenges facing these businesses and offers tips for how to approach your local SEO efforts.

The post Local SEO for service-area businesses r…

A brief history of Google’s most important local search updates

How has Google’s local search changed throughout the years? Columnist Brian Smith shares a timeline of events and their impact on brick-and-mortar businesses.

The post A brief history of Google’s most important local search updates appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Ignoring these 6 SEO strategies could come back to haunt you

Sure, they’re scary, but sometimes it’s worth putting on a brave front. Contributor Sherry Bonelli demystifies techniques that can yield sweet treats.

The post Ignoring these 6 SEO strategies could come back to haunt you appeared first on Search Engi…

Markets with home service ads: Service-area businesses are coming back to the local results

There’s good news and there’s bad news in the local service-area business space. Contributor Joy Hawkins brings us up to date.

The post Markets with home service ads: Service-area businesses are coming back to the local results appeared first on Sear…