According to the 2017 Local Search Ranking Factors, inbound links are the most important ranking signal. At Brighton SEO last Friday, master of local SEO Greg Grifford shared some “righteous” tips for a kickass link-building strategy.
Brands with many distributor locations across the country use dealer locator tools to provide consumers information on how to find their products at local stores. But more often than not, they are missing the necessary local SEO optimizations to make them appear prominently on the SERPs. Here are a few simple ways to optimize your dealer locator for local search.
When it comes to voice search, featured snippets are key. If a searcher is using voice search and expecting a verbal reply, they will not be presented with a choice of results – and where a featured snippet is present, this will be the result read out. So how can you optimize your featured snippets for voice search?
Local businesses have lots of great opportunities to use digital channels to their advantage. Here are a few actionable ways to promote your local business online apart from the most important (and the most obvious) one: Getting verified on Google Maps!