How businesses can optimize for Google’s new Question & Answer feature

Back in August, Google introduced a new feature called Questions & Answers, or Q&A, in Google Maps. This feature allows you and other people to ask and answer questions about your business. Here’s what you need to know to make the most of this feature.

How to make sure your local search marketing is up to scratch

For local businesses, having a strong presence in the local search results is fundamental to those all-important conversions. And when users are searching for a local term, they are far more likely to be looking for a service or product. Hence why the conversions on local search tend to be higher, and why you need to ensure that your local search engine marketing is up to scratch.

How to create a kickass link-building strategy for local SEO

According to the 2017 Local Search Ranking Factors, inbound links are the most important ranking signal. At Brighton SEO last Friday, master of local SEO Greg Grifford shared some “righteous” tips for a kickass link-building strategy.

How to make sure your dealer locator tools are optimized for local SEO

Brands with many distributor locations across the country use dealer locator tools to provide consumers information on how to find their products at local stores. But more often than not, they are missing the necessary local SEO optimizations to make them appear prominently on the SERPs. Here are a few simple ways to optimize your dealer locator for local search.

How to optimize featured snippets for voice search

When it comes to voice search, featured snippets are key. If a searcher is using voice search and expecting a verbal reply, they will not be presented with a choice of results – and where a featured snippet is present, this will be the result read out. So how can you optimize your featured snippets for voice search?