The Best of Heroconf London (1st day) 2017

Here are the most important highlights from the first day of HeroConf London (the European date of the largest PPC conference in the world), organized by Hanapin Marketing (PPCHero) on the 23rd of October at “The Brewery”, Chiswell St. 

Post from Gianpaolo Lorusso

Screenless Search Marketing Essentials – Your Practical Guide

With the rise of voice assistants and VR, search behaviour is increasingly happening off-screen. Discover the essentials screen-less search marketing in a practical way, so that you can look at applying them to your business marketing mix.

Post from Lee Wilson

The Heart of Artificial Intelligence

If Artificial Intelligence is by definition “artificial”, how can it have a heart or emotions? But as the brain child of feeling people, how can it not have a heart? Read more about how to define AI and the outcomes we should expect from it.

Post from Cedric Chambaz

Building Digital Trust

Trust is not an easy thing to build for a brand, but once you have it, if you deliver high-quality customer service then you will secure brand loyalty and repeat custom. It is because of this that it is so important to invest the time and effort into creating this relationship with consumers from the first interaction with your brand. Hannah Thorpe writes about building digital trust in her latest post on State of Digital.

Post from Hannah Thorpe