Build it and they shall come: Why your site architecture and search strategy must be aligned

As a society, we have been conditioned with the age-old saying “Build it and they shall come”. However, does this hold true … read more

A world without “(not provided)”: How unlocking organic keyword data leads to a better web

For close to six years, marketers have been forced to deal with a lack of visibility over their organic keywords. But data analysis and processing have come a long way since 2011, and one company believes it has found the solution to “(not provided)”. We talk to Keyword Hero, the start-up that set out to solve “(not provided)”, and Rand Fishkin, who believes that reclaiming organic keywords will lead to a better web.