3 ways to build a better agency-client relationship

Wondering how you can have a better relationship with your client or paid search agency? Columnist Brett Middleton provides solid advice for both parties to communicate more effectively and work more efficiently.

The post 3 ways to build a better agen…

5 ways to sell more this holiday season with Google’s updates to shopping ads

Contributor Frederick Vallaeys shares techniques to get the most out of your product listing ads by employing both new and often-overlooked features.

The post 5 ways to sell more this holiday season with Google’s updates to shopping ads appeared first on Search Engine Land.

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The nitty-gritty paid search account health check: Part 2

In Part 2 of her two-part series, columnist Amy Bishop continues sharing tips that will help you uncover optimization opportunities within your PPC accounts.

The post The nitty-gritty paid search account health check: Part 2 appeared first on Search E…

Getting the most out of Google’s new sitelinks

Google updated the look of ad extensions back in August. Columnist and Googler Matt Lawson runs down how you can take full advantage of that refreshed look.

The post Getting the most out of Google’s new sitelinks appeared first on Search Engine Land.

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How to capture urgent leads with call-only ad extensions

Say more with your call-only ad copy! Columnist Allen Finn discusses how you can leverage callout extensions to earn more calls from prospects in a pinch.

The post How to capture urgent leads with call-only ad extensions appeared first on Search Engin…

How to capture urgent leads with call-only ad extensions

Say more with your call-only ad copy! Columnist Allen Finn discusses how you can leverage callout extensions to earn more calls from prospects in a pinch.

The post How to capture urgent leads with call-only ad extensions appeared first on Search Engin…

The nitty-gritty paid search account health check: Part 1

Whether you’re taking on a new account or reviewing one you’ve already been managing, columnist Amy Bishop’s tips will help you uncover optimization opportunities.

The post The nitty-gritty paid search account health check: Part 1 appeared first on S…

AdWords Scripts now available in new AdWords interface

AdWords Scripts have received some new capabilities in the new AdWords interface. Contributor Frederick Vallaeys walks us through what to expect.

The post AdWords Scripts now available in new AdWords interface appeared first on Search Engine Land.

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