Google’s new custom intent audiences and you

Columnist Allen Finn shares his thoughts on Google’s new custom intent audiences before diving into how you can add them to your Display campaigns.

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Creating a B2B and B2C overlap strategy

How should you structure paid search accounts when your targets include both businesses and consumers? Columnist Justin Freid discusses how to develop an ‘overlap strategy.’

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Audiences to employ for extra online marketing bang!

Which audience lists are you using to amplify your paid search efforts? Columnist Mona Elesseily shares some of her favorites.

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