How to capture urgent leads with call-only ad extensions

Say more with your call-only ad copy! Columnist Allen Finn discusses how you can leverage callout extensions to earn more calls from prospects in a pinch.

The post How to capture urgent leads with call-only ad extensions appeared first on Search Engin…

How to capture urgent leads with call-only ad extensions

Say more with your call-only ad copy! Columnist Allen Finn discusses how you can leverage callout extensions to earn more calls from prospects in a pinch.

The post How to capture urgent leads with call-only ad extensions appeared first on Search Engin…

2017 growth hacks: Increase CTR by monitoring competitive offers

Are you showcasing your offers in your paid search and shopping ads? Columnist Lori Weiman explains why she believes this is a huge area of opportunity for paid search marketers.

The post 2017 growth hacks: Increase CTR by monitoring competitive offer…

Beat high-cost paid search clicks by sweating the details

Paid search can be difficult in competitive industries where CPCs are higher than average, but columnist Pauline Jakober believes it’s still possible to succeed with the right tactics.

The post Beat high-cost paid search clicks by sweating the details…

Word association: Here’s a script for analyzing the phrases that associate with your terms

Ever spent hours and days trawling through an AdWords account in an effort to unearth actionable insights? Columnist Daniel Gilbert shares a script that will give you a shortcut to potentially useful key phrases.

The post Word association: Here’s a script for analyzing the phrases that associate…

Please visit Search Engine Land for the full article.

The PPC challenge of selling manufacturing capability vs. stock products

Google AdWords is a powerful advertising platform, but it can be tricky for companies whose products and services aren’t so clearly defined. Columnist Dianna Huff shares how she overcame this problem and got results for a small manufacturing client.

T…

Google gradually limiting search ads on addiction treatment queries

Another side effect of the opioid epidemic: A marketing environment ripe for abuse.

The post Google gradually limiting search ads on addiction treatment queries appeared first on Search Engine Land.

Please visit Search Engine Land for the full artic…

The limitations of Google AdWords demographic targeting

Proper demographic targeting can improve your search ads’ performance. Unfortunately, as columnist Andy Taylor points out, Google doesn’t always make demographic targeting easy.

The post The limitations of Google AdWords demographic targeting appeared…

A search marketer’s view of Facebook’s advertising platform

Search marketers, have you considered expanding into paid social? Columnist Ted Ives details some of the hurdles and difficulties he’s encountered in venturing into Facebook Ads territory.

The post A search marketer’s view of Facebook’s advertising platform appeared first on Search…

Please visit Search Engine Land for the full article.