‘Purchases on Google’ Shopping ads test is running on iOS devices

The quick-payment mobile Shopping ads have previously been limited to Android.

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The lowdown on driving app downloads with Universal App campaigns

Google’s Universal App campaigns use machine learning to automate app promotion. Columnist and Googler Matt Lawson goes under the hood to help you understand and master these campaigns.

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Apple Search Ads expanding to Canada, Mexico & Switzerland

New countries will be available in the platform starting October 17.

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