7 Google tips to supercharge your Shopping ads

Shopping ads promote your online and local inventory. Columnist and Googler Matt Lawson reveals seven ways to get the most from your campaigns.

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Google updates mobile product knowledge panels to show even more info in one spot

The real estate-heavy panels on mobile encompass multiple product images, more review sources, videos and, of course, Shopping ads.

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3 last-minute Google Shopping tricks to level up your account for the holidays

Looking for ways to make your product listing ads stand out this holiday season? Columnist Todd Saunders has some tips.

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2017 growth hacks: Increase CTR by monitoring competitive offers

Are you showcasing your offers in your paid search and shopping ads? Columnist Lori Weiman explains why she believes this is a huge area of opportunity for paid search marketers.

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Ahead of the holidays, Google Merchant Center sees substantial upgrades

Tools to edit values, conform to specifications and list in multiple countries make modifying feeds easier than ever.

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Google Shopping gets top spot impression share & product diagnostics reporting

The updates are available in the new AdWords interface.

The post Google Shopping gets top spot impression share & product diagnostics reporting appeared first on Search Engine Land.

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How important is Google Shopping for retailers?

Columnist Andy Taylor shares his views on the recent European Commission antitrust ruling against Google and how this might impact retailers that rely on Google Shopping for sales.

The post How important is Google Shopping for retailers? appeared firs…