3 AdWords extensions now eligible for call-only ads

Account-level extensions will be eligible to display automatically with the ad type.

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Ahead of the holidays, Google Merchant Center sees substantial upgrades

Tools to edit values, conform to specifications and list in multiple countries make modifying feeds easier than ever.

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Google gradually limiting search ads on addiction treatment queries

Another side effect of the opioid epidemic: A marketing environment ripe for abuse.

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The YouTube Ads perk you didn’t know existed

Have you heard of YouTube Director Onsite? Columnist Todd Saunders walks you through this relatively new service offering from Google, which provides a low-cost way for businesses to get started with video advertising.

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Spark Foundry takes home Bing’s 2017 Agency of the Year & Innovator of the Year awards

Hosted by the Daily Show’s Trevor Noah, Bing’s 2017 Agency Awards event celebrated “the practice of search” by recognizing key executives and agencies.

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The limitations of Google AdWords demographic targeting

Proper demographic targeting can improve your search ads’ performance. Unfortunately, as columnist Andy Taylor points out, Google doesn’t always make demographic targeting easy.

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Customizable, collaborative dashboards to arrive within AdWords

A new solution, dashboards, will allow advertisers to slice, dice and share their data to surface the most meaningful data and KPIs.

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A search marketer’s view of Facebook’s advertising platform

Search marketers, have you considered expanding into paid social? Columnist Ted Ives details some of the hurdles and difficulties he’s encountered in venturing into Facebook Ads territory.

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