Google rolls out AdWords promotion extensions, custom intent audiences & ad variations for testing

The new features are all available in the new AdWords interface.

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7 Google tips to supercharge your Shopping ads

Shopping ads promote your online and local inventory. Columnist and Googler Matt Lawson reveals seven ways to get the most from your campaigns.

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3 last-minute Google Shopping tricks to level up your account for the holidays

Looking for ways to make your product listing ads stand out this holiday season? Columnist Todd Saunders has some tips.

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5 surprising paid-search insights to help you win the holidays

The holiday season is crucial to many paid search advertisers, so how can you make the most of it? Columnist Christi Olson shares some insights and tips to improve your paid search performance.

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Creating a B2B and B2C overlap strategy

How should you structure paid search accounts when your targets include both businesses and consumers? Columnist Justin Freid discusses how to develop an ‘overlap strategy.’

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The nitty-gritty paid search account health check: Part 2

In Part 2 of her two-part series, columnist Amy Bishop continues sharing tips that will help you uncover optimization opportunities within your PPC accounts.

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