How to capture urgent leads with call-only ad extensions

Say more with your call-only ad copy! Columnist Allen Finn discusses how you can leverage callout extensions to earn more calls from prospects in a pinch.

The post How to capture urgent leads with call-only ad extensions appeared first on Search Engin…

How to capture urgent leads with call-only ad extensions

Say more with your call-only ad copy! Columnist Allen Finn discusses how you can leverage callout extensions to earn more calls from prospects in a pinch.

The post How to capture urgent leads with call-only ad extensions appeared first on Search Engin…

The nitty-gritty paid search account health check: Part 1

Whether you’re taking on a new account or reviewing one you’ve already been managing, columnist Amy Bishop’s tips will help you uncover optimization opportunities.

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The AdWords 2x budget change: Considering the potential impact

There are still many questions about how this sudden change will affect ad delivery and spending.

The post The AdWords 2x budget change: Considering the potential impact appeared first on Search Engine Land.

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Apple Search Ads expanding to Canada, Mexico & Switzerland

New countries will be available in the platform starting October 17.

The post Apple Search Ads expanding to Canada, Mexico & Switzerland appeared first on Search Engine Land.

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Bing Ads launches automated bid strategy to ‘Maximize Clicks’

Bing Ads can now automatically manage keyword bids in an effort to generate the most clicks possible within a given budget.

The post Bing Ads launches automated bid strategy to ‘Maximize Clicks’ appeared first on Search Engine Land.

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Audiences to employ for extra online marketing bang!

Which audience lists are you using to amplify your paid search efforts? Columnist Mona Elesseily shares some of her favorites.

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