The limitations of Google AdWords demographic targeting

Proper demographic targeting can improve your search ads’ performance. Unfortunately, as columnist Andy Taylor points out, Google doesn’t always make demographic targeting easy.

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Customizable, collaborative dashboards to arrive within AdWords

A new solution, dashboards, will allow advertisers to slice, dice and share their data to surface the most meaningful data and KPIs.

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Pleas…

A search marketer’s view of Facebook’s advertising platform

Search marketers, have you considered expanding into paid social? Columnist Ted Ives details some of the hurdles and difficulties he’s encountered in venturing into Facebook Ads territory.

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A search marketer’s view of Facebook’s advertising platform

Search marketers, have you considered expanding into paid social? Columnist Ted Ives details some of the hurdles and difficulties he’s encountered in venturing into Facebook Ads territory.

The post A search marketer’s view of Facebook’s advertising platform appeared first on Search…

Please visit Search Engine Land for the full article.

Ad-jective Analysis: Look deeper into your AdWords search queries

Wondering how ad performance varies based on your word choices? Columnist Daniel Gilbert shares an AdWords script that can help you to determine which adjectives are your highest performers.

The post Ad-jective Analysis: Look deeper into your AdWords …

Google AdWords’ automated ad suggestions test is getting a reboot

The new ads beta takes into account advertiser feedback on the earlier Ads Added by AdWords test.

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Google Shopping gets top spot impression share & product diagnostics reporting

The updates are available in the new AdWords interface.

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AdWords ad rotation settings to get trimmed: Optimize or don’t

The machine learning-powered ad rotation setting comes front and center.

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AdWords ad rotation settings to get trimmed: Optimize or don’t

The machine learning-powered ad rotation setting comes front and center.

The post AdWords ad rotation settings to get trimmed: Optimize or don’t appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

What teen fiction can teach you about writing ad copy

What do young adult novels and search ads have in common? More than you might think! Columnist Allen Finn discusses how you can apply the tactics of these novelists to create compelling ad copy.

The post What teen fiction can teach you about writing a…